Hey, magic-makers! Welcome to Episode 6 of Her Brand Magic, where I show you how to define your brand's mission, vision, and values in just 30 minutes. If you're a coach or service provider looking to create a brand identity that speaks to your unique personality and attracts your dream clients, this episode is for you.

Highlights: We kick off with a deep dive into what a mission statement is and why it's crucial for coach branding. I share examples of brands with compelling missions and guide you through a quick prompt to help you write your own. Next, we move on to your brand's vision—where do you see yourself in the future, and what's your ultimate goal? I give you examples of powerful vision statements and a prompt to help you craft your own. Finally, we talk about brand values, and the principles that drive your business and help you stay authentic. I share some brand design inspiration and tips for creating brand guidelines based on your values. You'll leave this episode with a clear understanding of how to build a brand identity that's true to you.

Remember, your mission, vision, and values are always evolving because who you are and your priorities change over time. So don't stress about getting everything perfect on the first try. It's all about being authentic and allowing your brand to grow with you.

I'd love to hear about your journey in creating a brand that reflects your true self. Got questions or hitting roadblocks? DM me on Instagram! Let's keep the conversation going.

Don't forget to follow me on Instagram for more tips on authentic branding for service providers and coaches. I'm always here to help you unleash your magic and build the business of your dreams!

Instagram: @cid.brandmagic

Hey there, magical friend! In this episode, I dive into the intriguing concept of "your magic" and the importance of sharing your unique life experiences with your audience though your brand.

I share insightful stories about the impact of storytelling and the strength that comes from sharing experiences. Together, we'll explore how these experiences shape our unique "magic" and allow us to connect with others on a profound level.

I'd love to hear from you! Share your own "magic" with me through social media or by reaching out directly.

Spread the magic by leaving a review, subscribing, and sharing this podcast with your friends! And don’t forget to follow me on social media for more brand strategy insights and brand identity inspiration. @cid.brandmagic

Ever feel like you're getting lost in the social media shuffle? Like everyone else is shouting for attention, but no one's really listening?

It's time to ditch the generic and unlock the secret weapon that will make you a standout in your niche: Personal Branding. Imagine scrolling through Instagram and stopping dead in your tracks. Not because of a fancy filter or a perfectly posed photo, but because you connect with the person behind the post. They're funny, they're passionate, and they GET YOU.

Want to hang out? Follow Cid on Instagram @cid.brandmagic

Welcome back, beautiful souls! ✨

I haven't been around for a hot minute, but let me tell you, this hiatus wasn't just a snooze fest. It was a full-on transformation, a phoenix rising from the ashes kind of situation.

In this episode, we're getting real about:

• The Great Pause: Remember that time I vanished for like six months? Turns out it wasn't just a break, it was a springboard to something even more incredible. Let's just say, big things are coming!
• Healing Journey: Yeah, I went there. We're diving deep into the challenges and triumphs of dealing with endometriosis, surgery, and the quest for ultimate wellness. This isn't just about overcoming, it's about a total rebirth.
• Clarity: Stepping back, and getting introspective (and maybe a little therapy) wasn't just about healing my body. It was about reinventing myself and this whole crazy business. Buckle up for some serious brand-spankin newness! ✨
• New Brand: Get ready for the unveiling! We're talking new offerings, a laser focus on building brands that scream authenticity, and changes that empower not just the brand, but every soul it touches. World domination, anyone?
• Ode to Authenticity: Listen up, friends! This is your official reminder to build a brand that reflects the real you. Because that's where the magic happens, darling. Don't be afraid to shine!
• Sparkle Surprise: Okay, full disclosure, there's a little personal update I gotta share. Amidst all the transformations, love decided to sprinkle its magic dust on yours truly. Yes, I'm engaged! Get ready for the story of the ring that matches my green nails (because duh!), and a DIY wedding that's going to be as unique as our love.

Here's how you can join the party:

• Chat It Up: Your stories fuel my fire! Share your own experiences with taking breaks and achieving breakthroughs. Let's create a community that dares to dream big.
• Follow the Adventure: From crafting a brand that's your soul's soulmate to (believe it or not) hand-stitching my wedding dress, there's no corner of creativity we're leaving unexplored. Come peek behind the curtain, let's laugh together, and celebrate this wild ride of discovery.
• Instagram: @cid.brandmagic
• Mark Your Calendars: The magic starts in April, babes! If you're ready to turn your brand into a beacon of authenticity and magnetic charm, keep your eyes peeled. Spaces are limited because this kind of transformation takes my full focus. Don't miss out! ️✨

Remember, friend, every pause is a chance for something extraordinary to begin.

P.S. Share your stories, insights, and celebrations with me! Your voice is the heartbeat of this community. Let's make some magic happen, together. ✨

• Understanding Audience Awareness: Cid starts by breaking down the four levels of audience awareness. She explains that each level represents a different stage of awareness about their problem and solution, and only a small fraction of your audience is ready to buy immediately.
• Level 1: The Ready Buyers: Explore why only about 3% of your audience is at Level 1, ready to make a purchase. Cid discusses the common mistake of focusing solely on this group and why it's essential to consider the broader spectrum of your audience.
• Level 2: The Information Gatherers: Learn about the 17% of your audience that falls under Level 2. These individuals are problem aware but still in the phase of gathering information and considering their options. Cid shares insights on how to create content that speaks to this crucial segment.
• Level 3: Problem Aware, Not Ready to Act: Dive into Level 3, comprising 20% of your audience, who are aware of their problem but have not yet decided to take action. Cid provides strategies for addressing this segment and gently guiding them towards considering a solution.
• Level 4: Unaware of Problem: Cid elaborates on the most extensive segment, Level 4, consisting of 60% of your audience who are completely unaware of their problem. Learn how to create content that captures their attention and raises awareness about their issues.
• Crafting Content for Each Level: Discover the key to success lies in creating content tailored to each level of audience awareness. She shares practical tips on how to speak directly to the pain points, desires, and hesitations of each group, fostering connection and engagement.
• Avoiding Manipulative Marketing: Cid emphasizes the importance of ethical marketing and avoiding manipulation. Instead of focusing on fear-based tactics, she highlights the value of guiding your audience with authentic, empowering content.
• Personal Branding and Connection: Explore how personal branding plays a pivotal role in effectively addressing different levels of awareness. Cid encourages embracing your personality and authenticity to build genuine connections with your audience.
• Scaling Your Impact: Cid concludes by challenging listeners to think beyond the immediate sale and consider the long-term impact of nurturing relationships at all levels of awareness. She highlights the potential for exponential growth by providing value across the board.

• More Info: https://linktr.ee/cid.brandmagic
• Follow Cid on Instagram: Here

Welcome to the inaugural episode of Her Brand Magic, a podcast that dives deep into the world of authentic branding and mindful marketing. In this episode, host Cid challenges conventional wisdom about social media and influencer tactics for business owners. Tune in as she shares her insights on the importance of prioritizing meaningful connections over mere follower counts.Episode Highlights:

• The Illusion of Hustle Culture: Cid kicks off the episode by questioning the pervasive hustle culture and highlights the importance of focusing on building genuine relationships on social media platforms. She shares her own experiences with growing her Instagram account and how her main goal is to foster conversations and establish connections.
• From Followers to Clients: The episode emphasizes the crucial shift in perspective when it comes to social media strategy for business owners. Cid underscores that the ultimate aim is to convert followers into clients, engage in meaningful conversations, and establish lasting relationships that drive business growth.
• Messaging and Authenticity: The episode delves into the power of authentic messaging and the impact it has on attracting the right clientele. Cid discusses the pitfalls of robotic or desperate messaging and offers valuable insights into crafting messages that resonate with potential clients, conveying confidence, and fostering trust.
• Solving Real Problems: Cid emphasizes the significance of understanding and addressing the core problems that your ideal clients face. She emphasizes the importance of truly knowing your audience in order to offer tailored solutions and increase the effectiveness of your marketing efforts.
• Mindful Marketing Strategies: The episode highlights the concept of mindful marketing and how it involves strategies that align with the values and goals of your brand. Cid shares practical advice on how to make content creation more enjoyable, emotionally engaging, and purposeful.
• Importance of Niching: Cid addresses the resistance to niching down and explains how narrowing your focus can actually make content creation and client attraction more effective. She sheds light on the benefits of targeting a specific audience with tailored offers.
• Mindful Branding and Love Notes: The episode concludes with an invitation to embrace mindful branding and marketing. Cid shares details about her free newsletter filled with love notes, tips, and care packages for listeners who are eager to dive deeper into the world of mindful marketing.

Thank you for joining us for this insightful first episode of Her Brand Magic. Stay tuned for more episodes where we'll explore how to speak directly to your ideal client, decode different levels of audience awareness, and discover the art of mindful branding. Don't forget to subscribe and share this podcast with fellow entrepreneurs who are ready to elevate their branding and marketing game.Connect with Cid:

• www.itsbrandmagic.com
• Follow Cidney on Instagram: @cid.brandmagic
• Sign up for the Mindful Marketing Newsletter: [Newsletter Signup Link]

Thank you for tuning in to the very first episode of Her Brand Magic. Be sure to subscribe to stay updated with our latest episodes, and we can't wait to continue this journey of mindful marketing and branding with you.