What if sales didn’t have to feel pushy, manipulative, or uncomfortable? In this episode of Her Faith at Work, Jan sits down with business relationship strategist Lindsay Fletcher to unpack why sales is actually an act of service—and how Christian women entrepreneurs can build meaningful business relationships rooted in trust, psychology, and stewardship.

If you’ve ever struggled with networking, selling your offers, or knowing whether your marketing efforts are actually working, this conversation will shift your perspective and give you practical tools you can apply immediately—without compromising your faith or your integrity.

1. Why sales is not manipulation—but service
2. How understanding buyer psychology can completely change the way you sell
3. The three things Lindsay wishes she knew before starting multiple businesses
4. Why having a clear, God-led vision is essential for sustainable business growth
5. How to identify who your real buyer is (and why talking to the wrong person kills conversions)
6. What to do when a client says, “I need to talk to my husband / partner first”
7. The four main buying styles and how to sell ethically to each one
8. Why ROI is a stewardship issue, not just a numbers game
9. How to evaluate whether your marketing is actually producing fruit—or just noise

If you have a solution to someone’s problem and you don’t tell them about it, you’re not being humble—you’re withholding help. Sales done right is generosity, not pressure.

Without a clear, prayed-through vision, you’ll chase every shiny object and wonder why nothing sticks. Write it down. Revisit it. Ask God often, “Is this still aligned?”

Sometimes the person who loves your offer isn’t the one making the decision. Knowing who actually signs the check changes everything about your messaging and sales conversations.

Your time, money, marketing, and energy are all resources God has entrusted to you. Tracking what’s working—and what’s not—isn’t unspiritual. It’s wise.

1. How to Grow Your Small Business – Lindsay Fletcher’s podcast (highly recommended if you sell high-ticket offers or lead through relationships)

1. You hate selling but love serving
2. Networking feels awkward or draining

If you’ve felt uneasy about how visibility works lately, you’re not imagining it.

People aren’t browsing the internet the way they used to. They’re asking full questions — and increasingly, they’re being given one clear answer instead of a list of options. Tools like Google’s AI results, voice assistants, and ChatGPT are quietly reshaping how businesses are discovered.

In this episode, we’re unpacking Answer Engine Optimization (AEO) and what it means for small business owners who want visibility without being dependent on social media.

This conversation isn’t about trends or tech jargon. It’s about clarity — how clearly you explain what you do, who you help, and how you help — and why that clarity is now one of the most important visibility assets your business has.

You’ll learn how AI tools actually decide which explanations to surface, why your podcast and website matter more than social platforms for long-term discovery, and how to start adjusting your content so it’s understandable to both people and answer engines.

1. Why search is shifting from browsing results to receiving answers
2. The difference between traditional Google search and AI-generated answers
3. Why Siri and other voice assistants are increasingly routing questions to ChatGPT
4. What Answer Engine Optimization (AEO) actually is — without the hype
5. How AI uses podcast content (and why audio alone isn’t enough)
6. Why clarity in episode titles and content matters more than cleverness
7. How Christian entrepreneurs can think about visibility as stewardship, not self-promotion
8. A simple, actionable strategy to improve discoverability without posting on social media

Visibility today isn’t about being everywhere.

It’s about being clear enough to be understood when someone is searching for help.

Businesses that explain things well are the ones being surfaced.

If you want help evaluating whether your content is actually clear and discoverable, download the Visibility Checklist here:

👉 jantouchberry.com/visibilitychecklist

CONNECT WITH JAN:

Here are all the best places and FREE stuff 👇🏻

Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

Subscribe to the newsletter: http://jantouchberry.com/newsletter

FIND ME HERE:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

JOIN THE CONVO:

We’d love to hear your thoughts on the episode and its impact...

Your About page is one of the most powerful — and most underutilized — pieces of your website. In this episode, Jan Touchberry breaks down what a high-converting About page actually needs to do, why most of them miss the mark, and how to rewrite yours so it connects, builds trust, and leads your ideal client to take action.

If your website isn’t bringing in inquiries, your About page might be part of the problem. This episode gives you a clear framework to fix it.

1. The Purpose Shift: From Bio → Bridge

1. Why the traditional “all about me” bio is outdated and ineffective
2. How to reposition your About page as a bridge between your story and your client’s struggle
3. Why connection — not credentials — is what builds trust
4. How Jesus modeled presence and empathy (and what that means for your website)

A simple, high-performing structure you can use today:

1. Lead with your reader, not yourself
2. Open with empathy, not “Hi, I’m [Your Name].”
3. Share your story — with restraint
4. Only include details that create trust and relevance.
5. Highlight your values (and faith, if it’s core to your brand)
6. Let your convictions show up naturally, not preachy.
7. Establish credibility with specificity
8. Replace vague claims with concrete examples and results.
9. End with a clear CTA (always)
10. Make the next step obvious: book a call, view services, or download a resource.

1. Third-person writing (unless you’re a corporate brand)
2. Random fun facts that don’t serve the client
3. Generic phrases like “empowering women”
4. Credential dumping
5. No clear call-to-action
6. Too much backstory — focus on the turning point instead

Quick test: If you get bored reading it out loud, your reader will too.

Ask yourself:

1. Does my first sentence speak directly to my ideal client?