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Hey Fundraiser!

Hey Fundraiser!

Written by: Mary Petersen
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About this listen

Welcome to Hey Fundraiser, the podcast for nonprofit Executive Directors and major gift officers who are done guessing.


Each week, host Mary Petersen pulls back the curtain on what actually works in major gifts. Not theory. Not whiteboard frameworks. Real scripts, real strategy, and the exact moves you can use in your next donor meeting. Mary spent 25+ years as a working major gift officer and built a methodology that closes 5 and 6-figure gifts in months, not years, by going deep with a focused portfolio instead of chasing volume.


If you've ever frozen up before an ask, stared at a "wish list" of donors with no idea who to call first, or wondered why the industry keeps telling you a major gift takes 18 months to close, this is your show.


You'll leave every episode with one clear thing to do on Monday morning. Hit follow and start building real momentum.

© 2026 Hey Fundraiser!
Economics Education Management Management & Leadership Self-Help Success
Episodes
  • You're Not Being Ghosted. You're Being Forgotten.
    Nov 6 2026

    Is your donor really ghosting you, or have you simply given them nothing worth responding to? In this episode, Mary shares how to ditch the dreaded "just checking in" email, create meaningful connections, and become someone your donors actually look forward to hearing from.


    🎓 The Professional Development Budget Kit. Free Download! Everything you need to get your organization to say "yes" to funding your growth: templates, talking points, and an ROI calculator.

    💸 Major Gift Intensives. We're headed to 6 cities in 2027. Are we headed to yours? Join us for a 3 day deep dive into major gifts! Only 30 seats per city.

    🌻 The 2027 Growth Pass. Only 5 seats available. The Growth Pass bundles Mary's three flagship live experiences into one powerful year of learning. One Major Gift Intensive. One Ask Workshop. One Small Table Intensive.

    🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.

    🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the scripts.

    💻 Connect with Mary Petersen

    • Website: heyfundraiser.com
    • YouTube: @...
    Show More Show Less
    27 mins
  • Your Donor Isn't the Problem. The Voice in Your Head Is.
    Oct 30 2026

    What if they get upset? What if I ask for too much? What if they think I only want their money?

    Oh, for the love, fundraiser! We've got to stop having imaginary conversations with our donors and then making decisions on their behalf.

    In this episode of Hey Fundraiser!, Mary tackles the fears, assumptions, and negative self-talk that keep fundraisers thinking small, acting small, and raising smaller gifts.

    We're talking about showing up authentically, being unapologetic about being a fundraiser, asking for permission to ask, and trusting donors to make their own philanthropic decisions.

    Because here's the thing: Your job isn't to decide what a donor will give. Your job is to give them the opportunity.

    Stop letting fear do your fundraising. Your mission deserves better!

    🎓 The Professional Development Budget Kit. Free Download! Everything you need to get your organization to say "yes" to funding your growth: templates, talking points, and an ROI calculator.

    💸 Major Gift Intensives. We're headed to 6 cities in 2027. Are we headed to yours? Join us for a 3 day deep dive into major gifts! Only 30 seats per city.

    🌻 The 2027 Growth Pass. Only 5 seats available. The Growth Pass bundles Mary's three flagship live experiences into one powerful year of learning. One Major Gift Intensive. One Ask Workshop. One Small Table Intensive.

    🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.

    🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the scripts.

    💻 Connect with Mary Petersen

    • Website: heyfundraiser.com
    • YouTube: @...
    Show More Show Less
    1 hr and 1 min
  • The 2027 Major Gift Plan: What I’d Have in Place Before January 1
    Oct 23 2026

    Want a stronger major gift year in 2027? Don’t wait until January to build the plan. In this episode of Hey Fundraiser!, Mary shares the 11 things she wants fundraisers to put in place before the year begins. You’ll learn how to map your revenue goal to real prospects, identify your top 50 and top 20 donors, build stronger Offers & Outcomes, decide who needs to be seen in Q1, and determine who could realistically be asked in the first six months. Mary also covers cultivation, stewardship, the role of your executive director and board, professional development, and one of the most important planning questions of all: what are you going to stop doing so there is actually time for major gifts? The goal is simple: enter 2027 with clarity, focus, and a plan built around the right people, the right opportunities, and the right next moves, so January is about execution instead of starting from scratch.

    🎓 The Professional Development Budget Kit. Free Download! Everything you need to get your organization to say "yes" to funding your growth: templates, talking points, and an ROI calculator.

    💸 Major Gift Intensives. We're headed to 6 cities in 2027. Are we headed to yours? Join us for a 3 day deep dive into major gifts! Only 30 seats per city.

    🌻 The 2027 Growth Pass. Only 5 seats available. The Growth Pass bundles Mary's three flagship live experiences into one powerful year of learning. One Major Gift Intensive. One Ask Workshop. One Small Table Intensive.

    🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.

    🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the scripts.

    💻 Connect with Mary Petersen

    • Website: heyfundraiser.com
    • YouTube: @...
    Show More Show Less
    20 mins
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