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Hey, what's the big idea?

Hey, what's the big idea?

Written by: Beth Gordon
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About this listen

Hey, What’s the Big Idea? is where marketers dig into the ideas behind the brands, campaigns, and moments that make people stop and say, “that’s clever.” Hosted by Alev, Beth, and Chris, each episode mixes smart marketing insights with real talk, snacks, and the occasional barking dog. From iconic campaigns to offbeat creative risks, it’s a behind-the-scenes look at what makes great marketing tick and why some ideas just stick.

Beth Gordon Economics Marketing Marketing & Sales
Episodes
  • It Takes Two To Make A Thing Go Right

    It Takes Two To Make A Thing Go Right
    Mar 5 2026

    The gang falls in love with their big idea again. This time, they brainstorm an FDA-approved skincare product and land on something that feels familiar… but pushes the limits.

    And like many rookie podcasters, they had to record the episode twice after the first attempt didn’t save. Turns out, the redo made it even better.
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    28 mins
  • Consensus, Legs, and Dogs Barking

    Consensus, Legs, and Dogs Barking
    Feb 8 2026

    The gang gathers around the table on a Friday night to brainstorm an idea for a cat shelter. They all agree that the key ingredients of coming up with a big idea are consensus, legs, and a group of people to bounce ideas off of, all of which lead to new campaign ideas, press release topics, spokespeople, headlines, new audiences, and more. Another night of falling in love with their own ideas. And dogs barking.
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    26 mins
  • Breaking Bread

    Breaking Bread
    Jan 17 2026

    The Hey, What’s The Big Idea? gang breaks bread and brainstorms campaign ideas for two bread brands, inspired by the new food pyramid guidelines. The conversation turns strategy into action, ending with practical, creative concepts their teams can take back and turn into real campaigns.
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    21 mins
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