Eytan Elbaz, legendary LA founder and 5x entrepreneur, reveals: You don't have to be the CEO or hold the most equity to achieve generational wealth.
Eytan created Google AdSense—the advertising platform now generating $40-50 billion annually—and co-founded Scopely, which sold for $4.9 billion. Named one of the Top 100 seed investors globally, he's generated billions in enterprise value.
THE REAL STORY:
Before AdSense became iconic, Eytan endured 3.5 years of brutal pivots and 8 failed products. The first won "Best of Show" at a major tech conference—then completely failed. Their second product brought in just $250/month, prompting an investor to mock them: "We pay our gardener more than that."
But they kept building. By product #8—a revised version of AdSense—they finally cracked the code.
WHAT YOU'LL LEARN:
◼️ Why being #2 or #3 on the cap table creates massive wealth with less stress
◼️ How to navigate 8 product pivots—knowing when to persist vs. pivot
◼️ The forced stock decision that became life-changing
◼️ What the $4.9B Scopely exit actually felt like
◼️ Why founders obsess over being #1 when it's not necessary
TIMESTAMPS:
00:00 The Billionaire Engineer and Legendary Founder
01:37 From AMD to Entrepreneurship
02:16 The Birth of Oingo
03:00 Pitching the Idea and Securing Funding
06:42 The Reality of Building a Product
10:08 The Journey of Pivots and Perseverance
12:07 The Evolution of AdSense
18:19 The Breakthrough with AdSense
21:58 A Surprising Meeting at Google
23:23 The Acquisition Dance
29:00 The Car Ride to Monterey
31:47 The Quick Acquisition
31:59 The Surrender Experiment
33:32 The Final Deal
36:11 Life After Acquisition
39:55 Advice for Founders
ABOUT EYTAN ELBAZ:
Eytan co-founded Applied Semantics (acquired by Google, became AdSense) and Scopely (acquired for $4.9B). Starting from a middle-class LA family with teacher parents, he began at AMD during the first dot-com boom. After 3.5 years and 8 failed products, his team cracked AdSense—now responsible for nearly half of Google's annual revenue.
He co-founded Scopely with Walter Driver, building it into a $5 billion gaming empire. Now a top seed investor, he proves early positioning matters less than picking the right opportunities and staying in the game.
GET THE BOOK:
📖 High Five Energy: A Different Kind of Founder features 18 visionary founders—including those behind Priceline, Dollar Shave Club, Tripadvisor, Natera, LegalZoom, and Kiva—who've generated $200B+ in exits and IPOs. Learn the 33 behavioral shifts that unlock High Five Energy flow state: that magnetic momentum where doors open, the right people show up, and opportunities align.
Available wherever books are sold: [LINK]
HIGH FIVE ENERGY PODCAST:
Exploring the mindset shifts, pivots, and flow states that separate dreamers from builders. Raw stories—not the polished LinkedIn version.
Hosted by Jeffrey Chernick, 3x founder, angel investor, and author of High Five Energy.
LISTEN ON PODCAST PLATFORMS:
🎧 YouTube: LINK
🎧 Spotify: LINK
🎧 Apple Podcasts & all platforms: Live within 6 hours
CONNECT:
🌐 jeffreychernick.com
📸 Instagram: @H5EFounders
📸 Host: @jeffreychernick
💼 LinkedIn: linkedin.com/in/jeffrey-chernick
ABOUT THE HOST:
Jeffrey Chernick is Managing Partner at Yellow Visor Ventures, and author of High Five Energy. He's a 3x founder (RideAmigos, Vyng - 20M+ downloads, acquired by Siproc