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Honest Wealth Builders

Honest Wealth Builders

Written by: Abi Asija
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About this listen

Are you a solopreneur or small business owner who wants to increase revenue and profit but feels unsure what to fix next?


Honest Wealth Builders is a practical coaching podcast where I work directly with business owners to uncover what’s holding growth back and help them make clearer, more profitable decisions.


This isn’t a traditional interview show. Each episode is a real-time coaching session focused on real problems, real numbers, and real tradeoffs.


The insights come from bootstrapping my own business to seven figures, completing over 700 deals, and documenting the timeless principles behind that growth in my book, The Land Business.


Think of this podcast as a free 45-minute coaching session designed to help you see your business more clearly and build something that actually lasts.

© 2026 Honest Wealth Builders
Economics Leadership Management & Leadership
Episodes
  • 3 Signs Someone Will Steal From You (Terry Rich Interview)
    Feb 21 2026

    Abi Asija interviews Terry Rich, former lottery CEO and public speaker, about the real warning signs that someone inside your organization may be stealing. From uncovering the largest lottery fraud in U.S. history to advising banks and small businesses on internal controls, Terry shares hard-earned lessons on trust, temptation, and oversight.

    Key takeaway: fraud almost always follows three patterns. Financial pressure. Opportunity. Rationalization. When those three align, even trusted employees can cross the line. Terry explains how a lack of checks and balances allowed a multi-state lottery IT director to rig a system and nearly get away with it.

    They also break down practical safeguards for small business owners. Separate responsibilities so one person cannot control payments end-to-end. Require signed agreements outlining consequences. Watch for lifestyle red flags that do not match income. And build systems that protect both your company and your employees from temptation.

    If you lead a team, this conversation will change how you think about oversight, accountability, and protecting what you have built.

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    45 mins
  • I Don’t Run Ads. Here’s Why. (Darren Tompkins Interview)
    Feb 20 2026

    Abi Asija interviews Darren Tompkins, founder of Vatorade Companies, about why he doesn’t rely on paid ads to grow his recruiting firm. In an oversaturated industry dominated by massive firms, Darren has built a lean, virtual operation powered almost entirely by relationships.

    Key takeaway: 90% of his business comes from referrals. Instead of spending heavily on advertising, Darren focused on trust, long-term partnerships, and creating an irresistible offer that makes clients want to come back.

    Vatorade Recruiting drives about 70% of revenue, with engineering and virtual professionals expanding the ecosystem. Darren undercuts traditional recruiting firms by charging 18 to 20% instead of the typical 25 to 35%, eliminating overhead with a fully remote team, and offering a 90-day guarantee to reduce client risk.

    They also break down how his offer structure works in real life. Attraction through lower fees and guarantees. Continuity through monthly retainers. Upsells through virtual assistants and project-based engineering support. All designed to prioritize longevity over quick cash.

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    52 mins
  • You’re Distracted… And It’s Costing You Millions
    Feb 19 2026

    Abi Asija interviews Nancy White, founder of The Healthy Cells Chick, about building long-term income through health, affiliate partnerships, and alternative investing. Instead of chasing trends, Nancy has focused on organic growth, relationship-driven marketing, and multiple streams of income from coaching and wellness products to real estate and private funds.

    Key takeaway: longevity in business comes from consistency, relationships, and smart capital allocation. Nancy shares how 25 percent of her clients come from referrals, why she prioritizes organic networking over paid ads, and how her 19-year affiliate partnership with Isagenix provides recurring income and legacy potential.

    They also explore tax-efficient investing through K1 funds, rentals, and self-directed IRAs, plus lessons from costly business mistakes, including a stolen invention and manufacturing without secured buyers. The conversation closes on leveraging AI for modern marketing while protecting trust, time, and the human element that drives long-term success.

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    1 hr and 1 min
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