Abi Asija interviews Terry Rich, former lottery CEO and public speaker, about the real warning signs that someone inside your organization may be stealing. From uncovering the largest lottery fraud in U.S. history to advising banks and small businesses on internal controls, Terry shares hard-earned lessons on trust, temptation, and oversight.

Key takeaway: fraud almost always follows three patterns. Financial pressure. Opportunity. Rationalization. When those three align, even trusted employees can cross the line. Terry explains how a lack of checks and balances allowed a multi-state lottery IT director to rig a system and nearly get away with it.

They also break down practical safeguards for small business owners. Separate responsibilities so one person cannot control payments end-to-end. Require signed agreements outlining consequences. Watch for lifestyle red flags that do not match income. And build systems that protect both your company and your employees from temptation.

If you lead a team, this conversation will change how you think about oversight, accountability, and protecting what you have built.

Abi Asija interviews Darren Tompkins, founder of Vader-Rey Companies, about why he doesn’t rely on paid ads to grow his recruiting firm. In an oversaturated industry dominated by massive firms, Darren has built a lean, virtual operation powered almost entirely by relationships.

Key takeaway: 90% of his business comes from referrals. Instead of spending heavily on advertising, Darren focused on trust, long-term partnerships, and creating an irresistible offer that makes clients want to come back.

Vatorade Recruiting drives about 70% of revenue, with engineering and virtual professionals expanding the ecosystem. Darren undercuts traditional recruiting firms by charging 18 to 20% instead of the typical 25 to 35%, eliminating overhead with a fully remote team, and offering a 90-day guarantee to reduce client risk.

They also break down how his offer structure works in real life. Attraction through lower fees and guarantees. Continuity through monthly retainers. Upsells through virtual assistants and project-based engineering support. All designed to prioritize longevity over quick cash.

Abi Asija interviews Nancy White, founder of The Healthy Cells Chick, about building long-term income through health, affiliate partnerships, and alternative investing. Instead of chasing trends, Nancy has focused on organic growth, relationship-driven marketing, and multiple streams of income from coaching and wellness products to real estate and private funds.

Key takeaway: longevity in business comes from consistency, relationships, and smart capital allocation. Nancy shares how 25 percent of her clients come from referrals, why she prioritizes organic networking over paid ads, and how her 19-year affiliate partnership with Isagenix provides recurring income and legacy potential.

They also explore tax-efficient investing through K1 funds, rentals, and self-directed IRAs, plus lessons from costly business mistakes, including a stolen invention and manufacturing without secured buyers. The conversation closes on leveraging AI for modern marketing while protecting trust, time, and the human element that drives long-term success.

Abi Asija interviews John Magnor about why sales isn’t mainly about persuasion or objection handling. The real leverage is building the foundation: fast lead response, strong sales systems (hiring, onboarding, CRM), and structuring teams so founders aren’t stuck on calls all day.

Key takeaway: speed to lead beats persuasion. John shares an AI “pre-call” tactic (via GoHighLevel + 24 Call Desk) to instantly prime opt-in leads before a human follows up. They also discuss the tradeoff between AI and human touch, agreeing that relationship-driven industries like real estate often benefit from keeping the human element to protect trust and goodwill.

Most business podcasts talk about success.

This one works on it.

Welcome to Honest Wealth Builders.

This is not a highlight reel. It’s a live strategy lab.

Each episode, I sit down with a revenue-generating founder. We break down how their business actually works. We identify the real bottleneck slowing growth. Then we workshop the next smart move.

Real businesses.
Real numbers.
Real decisions.

I’ve built my own company to seven figures and completed over 700 deals. What I’ve learned is simple. Growth usually isn’t about doing more. It’s about making better decisions.

If you’re building something serious and want sharper thinking around revenue and profit, you’re in the right place.

Let’s get to work.