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Hospitality Marketing

Hospitality Marketing

Written by: Dawn Gribble
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 Serving up the latest hospitality marketing trends, strategies, campaign plans, tools, and valuable advice to help you stay ahead of the competition. For hotels, restaurants, events and F&B brands. The perfect way to get the latest scoop!Dawn Gribble Economics Marketing Marketing & Sales
Episodes
  • What is Third, First and Zero-Party Data?

    What is Third, First and Zero-Party Data?
    Aug 28 2023

    This week, I received an email from Michael, who said, "I keep hearing about First, Third and now Zero Party Data; what does it all mean?"


    We all know that data privacy is more important than ever for businesses in the hospitality industry, and a hot topic is the use of Third, First and Party Data.


    So today, I want to shed some light on this topic to help you understand what each type of data is, how it's collected and why it's important.
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    9 mins
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