In this episode of Hospitality Next, Sal sits down with Dr. Rik van Leeuwen, VP of Customer Operations at Ireckonu, to explore how data is reshaping the future of hospitality. From breaking down data silos to building a true “single guest profile,” Dr. Rik shares how hotels can turn fragmented systems into actionable intelligence that drives both personalization and performance.

The conversation dives into AI, predictive analytics, and the real-world challenges of implementing data strategies that teams can actually use day-to-day. If you’re thinking about how to unlock the full value of your tech stack and create smarter, more connected guest experiences, this episode is a must-watch.

Sit down with spa and wellness industry veteran Kent Richards, founder of World Wellness Global, to explore where wellness hospitality is heading next. From operational excellence and guest experience to personalization, leadership, and the role of technology, Kent shares what it takes to build wellness programs that feel deeply human while still delivering performance, plus what hotels need to rethink as expectations evolve into 2026.

Join tech marketing leader Jacki Brown to unpack what it really takes to stand out in a crowded market. From positioning and storytelling to the rise of AI, buyer behavior, and the future of hotel tech go-to-market strategy, Jacki shares practical insights and bold perspectives on what marketing leaders need to get right heading into 2026.