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Hot Smart Rich with Maggie Sellers Reum

Hot Smart Rich with Maggie Sellers Reum

Written by: Hot Smart Rich
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 ICYMI you’re allowed to be hot, smart, and rich. Maggie Sellers Reum - investor, founder, creator - is obsessed with how ambitious females own the room, gain power, build wealth, and shape culture. Maggie founded Hot Smart Rich to bring you inside the rooms where the future of creators, capital, culture, and community actually get talked about. To reclaim gossip as the valuable currency it's always been. New episodes drop every Wednesday. Ready to get hot, smart, rich? Hit subscribe. Instagram: @hotsmartrich Economics
Episodes
  • Travelwithlivii: How the Ultra-Rich Spend Their Money (& my secrets to be in the 1%)

    Travelwithlivii: How the Ultra-Rich Spend Their Money (& my secrets to be in the 1%)
    Apr 29 2026
    How do billionaires spend their money? Luxury travel agent Olivia Ferney (@travelwithlivii) sits down with Maggie Sellers Reum to reveal how the ultra-rich travel, shop and spend - from $150k Birkins and $500k private planes to nepo baby budgets! Olivia takes Maggie inside the world of billionaire travel, celebrity client demands and the money rules of the ultra-rich. She shares the truth behind her viral client calls, what wealthy clients really want from luxury service, and how working so closely with extreme wealth has shaped the way she now thinks about money herself. They also get into nepo baby spending, the difference between fame and real wealth, and why Olivia sees everything through an ROI lens (including her own wedding!) If you want to break into the luxury market, Olivia also shares where to meet rich clients, how the ultra-rich really travel, and the small moves that can help you get better deals, upgrades and access! 00:00:00 Intro 00:01:31 How Olivia Ferney Became The Luxury Travel Agent 00:03:02 Are The Viral Luxury Travel Calls Actually Real? 00:04:49 Having Zero Fear Of Risk 00:05:54 Working With Wealthy People 00:07:49 How To Use Your Assets To Get Ahead 00:10:01 The Hidden Costs Of Building A Luxury Business 00:11:34 How To Walk Into A Room And Own It 00:11:43 The Handshake Trick For Connection 00:12:18 What To Say If You Want To Impress Someone 00:13:51 The K-Shaped Economy And Why Luxury Is Booming 00:15:26 How To Break Into The Ultra-Luxury Market 00:17:24 Where To Go If You Want To Meet Rich People 00:19:09 Does Fake It Till You Make It Actually Work? 00:21:20 How The Luxury Travel Business Really Works 00:24:37 The Hardest Part Of Working With The Ultra-Rich 00:26:10 How Olivia Handles Clients Shouting At Her 00:28:23 Pipedrive Ad 00:29:22 The Difference Between Wealthy, Rich And Famous 00:33:14 Who Actually Follows Travelwithlivii? 00:34:51 How Olivia Built A Loyal Online Community 00:37:13 Does Money Really Buy Happiness? 00:39:44 What Nepo Babies Are Really Like 00:42:27 Love, Money And Different Financial Backgrounds 00:44:29 Olivia’s Relationship With Troy 00:47:47 Finances And Contracts In Relationships 00:49:21 Why Did You Keep Him A Secret? 00:50:36 Can Ambitious Women Still Feel Feminine? 00:52:48 My Wedding Needs An ROI 00:55:44 What Billionaire Clients Teach 00:58:58 Lululemon Ad 00:59:58 Stan Ad 01:00:54 Is Success Luck Or Do You Create It? 01:01:40 How Olivia Built Real Self-Confidence 01:05:58 The Travel Hacks Rich People Actually Use 01:08:14 How To Get A Hotel Upgrade 01:09:34 How You Deal With Impossible Client Requests 01:10:57 Are You Afraid Of Being Called A B*tch? 01:13:07 The Craziest Request You’ve Ever Had 01:15:06 Most Problematic Client Request Ever 01:16:24 Rapid Fire: The Last Thing Olivia Bought 01:16:41 Rapid Fire: Olivia’s Last Expensive Purchase 01:17:02 St Barts Or The South Of France? 01:17:48 Olivia’s Dream Travel Destination Right Now 01:18:16 Taylor Swift, Drake Or Kylie Jenner’s Plane? 01:19:00 Aman Or One&Only? 01:19:23 The Most Expensive Thing A Client Asked Olivia To Buy 01:19:50 The Most Expensive Hermès Bag Olivia Has Sourced 01:20:05 Hotel du Cap Or Villa d’Este? 01:20:27 The Hardest Restaurant Reservation To Get Right Now 01:21:56 The Most A Client Has Spent In 24 Hours 01:22:50 The Most Overrated Luxury Destination 01:23:10 Are The LA Celebrity Tunnels Actually Real? 01:23:33 Olivia’s Most Expensive Business Mistake 01:23:56 The Best Spot For A Confidential Lunch In LA 01:24:21 Where Olivia Would Go To Completely Disappear 01:25:26 Olivia’s HSR Love Note ⸻ Pipedrive - http://pipedrive.com/HSR Lululemon -Head to http://Lululemon.com for new drops every Tuesday Stan - Learn more at http://getstanley.ai/maggie ⸻ Olivia Ferney is the founder of Travel With Livii and co-owner of Top Tier Travel, where her Concierge+ membership handles travel for some of the world’s most elite clients, from celebrities and athletes to executives and family offices. Known for sold-out suites, impossible last-minute requests, and access to the world’s most exclusive events. Olivia has built a business around discretion, access, and high-level execution. She is also quietly preparing to launch a new project this June called Passport, so keep your eyes out. Follow Olivia Ferney here: instagram.com/travelwithlivii Check out Top Tier Travel: https://toptier.travel/ ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 33 mins
  • Matilda Djerf: What Really Happened at Djerf Avenue (how I protected a $36M brand as it went public)

    Matilda Djerf: What Really Happened at Djerf Avenue (how I protected a $36M brand as it went public)
    Apr 22 2026
    Matilda Djerf sits down with Maggie Sellers Reum to share the highs and lows of being a public female founder and what she really wishes people knew. The now 29-year-old opens up about what type of leader she is now after explaining what really happened at Djerf Avenue, what it was like knowing the article was coming months in advance, and how she handled the pressure of protecting a $36M brand in real time Matilda shares the full founder playbook. From landing culture-defining collabs (including Frankie’s Bikinis and Sofia Richie Grainge) to building a brand that people line up for, Matilda breaks down how to secure your dream partnership, protect your team, and keep scaling when the internet is loud. Plus: Scandi-living, her upcoming wedding, and yes, the iconic hair. Timestamps: (00:00) Intro (01:24) Does Matilda Djerf Listen to Podcasts? (01:44) How She Became a Hair Icon (03:17) What She Was Like at School (03:41) Starting in Fashion at 11 (04:24) Moving to the US Without Speaking English (06:46) Why She Stayed in Sweden (Not LA) (07:56) Small Town Mindset vs Big Dreams (09:11) Why She Started Gathered (10:14) The Creator Economy Has Changed (12:29) Becoming A House Hold Name (14:35) The Truth About Scandi Living (15:33) Why Work-Life Balance Doesn’t Exist (16:40) I Accidentally Started a Lifestyle Trend (18:03) Why Sweden Doesn’t Celebrate Success (19:14) Turning 29: “I Did This” (20:06) The Work Behind Self-Confidence (21:31) Why She Started Djerf Avenue (26:47) Can the Brand Exist Without Her? (27:51) How Hailey Bieber Discovered Her (29:08) Ad: AG1 (30:08) What She Learned From Hailey Bieber (31:06) How She Makes Every Collab Work (31:40) How She Landed Sofia Richie Grainge (32:53) How She Knows a Drop Will Sell Out (34:20) Brands With Real Momentum Right Now (36:22) What Actually Makes a Brand Win (37:06) The Djerf Avenue Scandal Explained (40:12) Going Through It With Rasmus (40:54) How She Handled the Pressure Mentally (42:16) “People Don’t Care About Context” (44:27) Did the Scandal Make Her Better? (47:36) How She Feels About It Now (49:57) Who Works at Djerf Avenue? (51:36) Ad: Shopify (52:31) Ad: Bilt (53:28) How She Got Into Selfridges (56:19) What She’s Manifesting Now (56:59) Wedding Chat & Relationship Advice (59:24) Do You And Rasmus Have Contracts? (01:00:24) Why Trust Has to Be Earned (01:03:15) Rapid Fire: Money Habits (01:03:26) Most Expensive Purchase (01:03:56) Dream Collaboration (01:04:30) Blowout vs Real Life (01:04:53) Dyson Airwrap vs Rhode (01:05:14) New York vs LA (01:05:39) Robe vs Blazer (01:06:21) Her Life Motto (01:06:46) The Season I’m In (01:07:16) Where to Find Matilda (01:07:47) What Can HSR Help You With? ⸻ Sponsors: . AG1 - Visit DrinkAG1.com/HSR to get a FREE morning person mug, plus a one-week supply of AG1 samples, with your AG1 Welcome Kit when you first subscribe. . Shopify - http://Shopify.com/HSR . Bilt - Sign up at http://Joinbilt.com/HSR ⸻ Follow Matilda Djerf: www.instagram.com/matildadjerf Check out Djerf Avenue: https://djerfavenue.com ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 13 mins
  • The Person You Marry Decides Your Wealth! (How She Turned Divorce Into A $500M Empire) Courtney Reum

    The Person You Marry Decides Your Wealth! (How She Turned Divorce Into A $500M Empire) Courtney Reum
    Apr 15 2026
    How to invest, build wealth, and spot winning brands early - according to a $2B fund manager! Courtney Reum (investor, founder… and my husband!) breaks down how he actually decides what’s worth investing in and the mistakes most people make with money. From Khloe Kardashian’s Khloud protein chips to the $500M BuzzBallz story, we get into what makes a consumer brand take off and what quietly kills it. If you’ve ever wanted to start investing, build real wealth, or understand how these brands actually win - this is for you! Timestamps: 00:01:37 Investing Expert… And My Husband 00:03:11 The $500M BuzzBallz Divorce Story 00:06:34 Can You Build This Brand? 00:07:36 Why I Waited To Start A Brand 00:09:32 When To Start Your Business 00:11:37 How Smart Investors Judge Risk 00:13:17 Why Celebrities Are Investing 00:16:55 Do Brands Need Celebrities? 00:18:19 Khloe Kardashian’s Khloud Review 00:22:57 Fiverr Ad 00:24:07 Smash Kitchen Chips Review 00:25:59 My Food Brand Framework 00:29:23 Red Flags In Investing 00:33:30 The Coinbase Investment Story 00:35:25 Traits Of Billionaire Founders 00:37:42 Maggie’s HSR Founder Edge 00:38:47 Followers Or Resume Virtues? 00:40:16 Is An MBA Worth It? 00:42:40 Is Goldman Still Prestigious? 00:45:13 Stan Ad 00:46:16 How To Get Into VC 00:47:59 Why Women Apply Less For Jobs 00:49:39 Rapid Fire Investing Advice 00:49:55 Last Credit Card Purchase 00:50:29 Spend On Experiences Instead 00:50:51 Best Newsletter Right Now 00:51:09 Using AI For Newsletters 00:52:46 Worst Investment Mistakes 00:54:25 My Proudest Accolade 00:54:47 Food, Wellness Or AI? 00:55:25 My Biggest Investment Win 00:56:43 Why Brands Need Family Offices 00:59:11 What Is A Family Office? 01:00:40 How To Reach Family Offices 01:01:16 Mr HSR’s New Email ⸻ Sponsors: Fiverr - If you are scaling a business, then you need to visit https://pro.fiverr.com Stan - Learn more at http://getstanley.ai/maggie ⸻ Follow Courtney Reum: www.instagram.com/courtneyreum Find out more about M13 Venture Capital: www.m13.co ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 5 mins
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