Everybody thinks today’s price is expensive—until five years later, when they wish they bought it.

In this episode of House Wars, Laura goes behind the scenes of real estate negotiations and unpack what really determines whether a deal gets done—or dies on the table.

From low offers and best-and-final standoffs to the psychology behind why buyers and sellers hold their ground, this episode explores negotiation as more than just numbers. Drawing inspiration from real-world experience and proven negotiation principles, we break down when it’s smart to push, when it’s strategic to pause, and when walking away is actually the strongest move you can make.

Laura dives into:

• Why buyers often negotiate emotionally and justify logically
• The hidden cost of shopping outside your comfort zone
• How long-term value and location change the way price should be viewed
• The difference between COVID-era chaos and today’s more balanced market
• Why not every deal is worth forcing—and why that’s okay

Whether you’re buying, selling, or simply fascinated by the psychology of high-stakes decisions, this episode offers perspective, strategy, and clarity in a market that’s constantly evolving.

Because in House Wars, the real wins aren’t about ego—they’re about knowing how to be emotionally intelligent.

House Wars with Laura Valente
Episode: The Pricing Trap — Why Overpricing Can Destroy Your Listing

In this eye-opening episode, Laura Valente breaks down one of the biggest mistakes sellers and agents make in today’s market: overpricing a home.

With her signature honesty and real-world experience across San Diego and Orange County, Laura explains why unrealistic pricing can sabotage a sale, damage an agent’s reputation, and turn a great listing into a stale one.

You’ll learn:

• Why “dream prices” don’t work in a data-driven market
• How buyers actually evaluate value (stack, comps, upgrades, views)
• The psychology behind days-on-market and why it matters
• When underpricing works… and when it absolutely does not
• Why turning down a listing can sometimes protect your business
• How sellers can choose the right agent — not the flattery agent

Whether you’re a seller who wants to understand real market value or an agent who wants to build a reputation for integrity, this episode gives you the truth the industry doesn’t always say out loud.

A property is only worth what the market is willing to pay — and what someone ultimately does pay.
Honesty is not just good ethics… it’s good business.

Tune in to learn how to price with confidence and avoid the most common trap in real estate.

“Welcome to House Wars.
I’m Laura Valente — Realtor, designer, strategist, and the woman who’s seen it all when it comes to real estate deals.

In this world, everyone thinks they can do it themselves.
But real estate isn’t a YouTube tutorial — it’s a battlefield of contracts, emotions, and money on the line.

And today, we’re going to talk about why you actually do need an agent.
What it takes to close a deal.
What really happens behind the scenes.

Because this business isn’t just about opening doors — it’s about protecting dreams, building trust, and surviving the war zone that happens before the keys ever hit your hand.

This is House Wars. Let’s go.”