How Canva Connects AI Innovation to Customer Success
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How Canva Connects AI Innovation to Customer Success
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Canva has seen approximately 40 billion instances of AI usage across its platform.
But adding more AI doesn't automatically create a better customer experience. Customers still need to be able to find, understand, and use it.
This week on The Modern Customer Podcast, I spoke with Rob Giglio, Chief Customer Officer at Canva, about why user interface innovation must keep pace with AI innovation.
Canva measures customer success through monthly active use. When customers get value from the platform, they create more, publish more, and invite others to collaborate.
That is an important reminder for every company investing in AI: new capabilities only matter when customers can use them successfully.
Tune in to hear how Canva connects AI innovation, ease of use, and customer adoption.
Blake Morgan was called "The Queen of CX" by Meta. She is a customer experience futurist and author of three books on customer experience. Follow Blake Morgan on LinkedIn
For regular updates on customer experience, sign up for her weekly newsletter here. Learn more at www.blakemichellemorgan.com