• How Josh Turner's career was made by YouTube • How Do You Do ep.2
    Feb 21 2026

    Joshua Lee Turner is a guitarist and singer who has made a career on YouTube with his cover versions of classic songs and original music. His YouTube videos have clocked up millions of views and have afforded him countless opportunities to tour and play his music. So today I'm chatting with him to see what advice he might have for musicians who are looking to YouTube as a place to launch their career. Check out Josh's channel: https://www.youtube.com/c/JoshTurnerGuitar

    Welcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.


    (0:00) Introduction
    (1:18) Going Viral
    (5:09) Touring Thanks to YouTube
    (12:41) Working with Other Musicians
    (15:03) The Value of Authenticity
    (19:39) 1960s and 70s music
    (25:25) Fixing It In Pre
    (30:53) Recording On Location
    (38:25) Copyright on YouTube
    (41:41) Unexpected Hits & Unexpected Flops
    (46:49) Opportunity For Musicians On YouTube
    (50:10) YouTube V.S. TikTok V.S. Instagram
    (53:31) Advice For Aspiring Musicians"

    Show More Show Less
    1 hr
  • How Map Men conquered YouTube with silly geography
    Feb 7 2026

    Jay Foreman and Mark Cooper-Jones, best known as The Map Men, make silly geography videos on YouTube, both educating and entertaining their audience of over a million subscribers. So today I'm chatting with them to find out what goes into their videos, how they first met and also any advice they'd have for aspiring YouTubers.


    (0:00) Introduction

    (1:03) How did the Map Men first meet?

    (5:15) New channel name and is Unfinished London

    (8:23) Live comedy shows and writing a book

    (16:16) Famous cameos

    (20:22) Sharing the workload for Map Men

    (23:17) Dealing with sponsors

    (31:25) Coming up with video topics and thumbnails

    (35:15) Making mistakes on YouTube

    (40:50) Jay's most viewed video and music

    (43:40) Appealing to a global audience

    (47:38) Advice for aspiring YouTubers

    Show More Show Less
    56 mins