How Email Friction Drives Conversion Rates

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How Email Friction Drives Conversion Rates

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Open rates are a vanity metric, but click-to-conversion is where the money lives. In this episode, we break down the counterintuitive strategy of adding intentional friction to your email flows. We look at why removing one-click links and forcing a deliberate landing page interaction actually increases purchase intent and reduces refund rates. Using data from major e-commerce retailers and behavioral psychology principles, Lucas and Luna explore how small hurdles in the subscriber journey create higher quality leads and more sustainable revenue growth for your business. #EmailMarketing #ConversionRateOptimization #BehavioralPsychology #DigitalStrategy #EcommerceGrowth #SubscriberEngagement #CustomerJourney #ClickThroughRate #LandingPageDesign #FrictionlessExperience #InternetMarketing #RetailTrends #ConsumerBehavior #DirectResponse #FexingoBusiness #BusinessPodcast #MarketingTips #OnlineSales Keep every episode free: buymeacoffee.com/fexingo

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