This one starts in line at Disneyland, waiting for Rise of the Resistance, and ends with me telling you exactly how I landed on high-ticket offers as my thing.

Short version: I was at Disneyland with people from my mastermind (yes, they had a spare ticket, yes, I highly recommend that kind of mastermind!), and I said out loud that I believe every single business, whether it's making $50,000 a year or a million, has at least $100,000 hiding in it in the form of a high-ticket back-end offer that they haven't built yet. One of them turned around and told me that was my signature talk. She was right.

Six weeks later I was in Boise at the Kit conference, testing that line against a bunch of others. Pivoting your business model resonated, but it stalled people out; the second they pictured actually doing the work, I got the deer-in-headlights look. High-ticket back-end offers did the opposite. People turned around to see who was talking. A friend running a $400,000 membership business told me flat out she didn't want to build one but 100% agreed that people need one!

That's the whole story of how I ended up here, and why you're going to hear me talk about high-ticket offers a lot from now on. I think they're the future, full stop, because the personal, high-touch, can't-outsource-it-to-an-algorithm part of your business is the part that's only getting more valuable. And I think building a name around this is going to open doors to all the other stuff I love: sales work, offer suite strategy, even the book and the speaking opportunities.

In the next episode we'll talk about my client C, who went from selling an $88 product to booking $25,000 sales calls and sending off a $28K consulting proposal during the High Ticket Offer Bootcamp.

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