How Starbucks Sells Lifestyle, Not Just Coffee
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How Starbucks Sells Lifestyle, Not Just Coffee
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About this listen
In this episode, we’re diving into a brand that turned a cup of coffee into a status symbol, a hangout spot, and a whole vibe.
Yep — we’re talking about Starbucks.
Whether you love their overpriced frappes or not, you can’t ignore what they’ve built — a global culture powered by personalization, community, and design.
Let’s break it down.
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