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How To Move Away From Founder-Led Sales Without Losing Revenue

How To Move Away From Founder-Led Sales Without Losing Revenue

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James is joined by Adam King, an exited founder turned fractional sales director, who's lived both sides of this problem: building a business entirely reliant on him closing deals, then spending his career getting other founders out of that same position.

They get into why hiring someone "as good as you" at sales is usually the wrong move, and the actual numbers behind a channel most founders dismiss as too slow to bother with.

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Connect with James on LinkedIn or at peer-effect.com


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