used to avoid hard conversations — and it hurt my leadership more than I realized.

Whether it was fear of conflict, wanting to keep the peace, or just hoping things would “work themselves out,” I stayed quiet when I should’ve spoken up. And it cost me clarity, trust, and growth.

In this episode, I share how I’ve grown through that, what shifted in me, and why feedback — even the uncomfortable kind — is one of the greatest gifts in leadership.

We talk about:

• The hidden cost of avoiding hard conversations
• How to give (and receive) feedback with strength and care
• What changed when I stopped fearing conflict
• Why clarity and accountability create real trust — at work and at home

If you’ve ever struggled to speak the truth — or wished someone had spoken it to you sooner — this episode is for you.

Hope you enjoy.

Jeff

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I didn’t start Pure Yums because I wanted to be in the food business.

I started it because my son couldn’t eat most of what was on the shelf — and I knew we could do better.

In this episode, I share the real story behind Pure Yums:

Where it started, what pushed me to act, and why this mission matters more than ever today.

It’s a story about family, food, and fighting for something better — one ingredient, one label, one product at a time.

We talk about:

• What I saw (and didn’t see) in the allergy-safe food space
• Why Pure Yums had to exist — and what I wanted it to feel like
• The values that still shape the decisions we make
• What’s hard, what’s worth it, and what keeps me going

Whether you’re a parent, a builder, or someone who wants to create with conviction — this one’s for you.

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When you think about scaling a food brand, you expect the hard parts to be production, marketing, or demand.
What I didn’t expect? That finding the right co-packer would be the biggest bottleneck so far.

In this episode, I share where I’m at right now in the process — the calls that went nowhere, the red flags I couldn’t ignore, and why I’m choosing to wait instead of rushing a deal that doesn’t feel aligned.

This isn’t just about operations. It’s about protecting what you’re building.

If you're growing a product-based brand, or thinking about partnering with a manufacturer, this episode gives you a real look inside the part of scaling no one talks about enough.

We cover:

• Why co-packing is more personal than people think
• The tension between growth and trust
• How I’m staying clear in the face of pressure to “just move”
• What this bottleneck is teaching me about patience, alignment, and long-term thinking

This is the part most people skip over. I’m walking through it with you — in real time.

Enjoy.

- Jeff

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