How a Family Business Lasts Four Generations | Capitol Broadcasting's Michael Goodmon
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How a Family Business Lasts Four Generations | Capitol Broadcasting's Michael Goodmon
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On this episode of The C-Suite Exchange, James Forrest talks with Michael Goodmon, Executive Vice President of Capitol Broadcasting Company, whose family's work spans WRAL, the Durham Bulls, and the redevelopment of the American Tobacco Campus. The conversation centers on a belief Michael inherited from his father, that "the future is made of partnerships," and that a company cannot succeed unless the community around it succeeds too. Michael explains why he sees philanthropy as a duty rather than a marketing tool, and what it took for business leaders, Duke University, and city and county officials to take a risk on downtown Durham. He also shares why he believes a fourth-generation family business lasts by keeping ownership tied to the people who actually work in it. He speaks openly about his tendency to avoid difficult conversations, his concern that AI could widen the gap between the haves and have-nots, and the projects he is proudest of, including the American Underground, the Miracle League field, and more.