How to Make More Money Doing What You Already Do
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Greg Reichmann of The Polished Edge joins me to talk about something that almost every sharpening business struggles with: charging enough.
Greg started sharpening as a side business while working full-time as a mortgage loan officer. Today he has built a thriving reputation in Connecticut, earned more than 160 five-star Google reviews, and recently made a simple change that dramatically increased his revenue without working more hours.
In this conversation we discuss:
- How Greg built his sharpening business from scratch
- Why he decided to raise his prices
- Premium pricing versus the race to the bottom
- Building a retirement business you enjoy
- Google reviews and local SEO that consistently bring in customers
- Why helping your competitors can actually strengthen the entire industry
- Farmers markets, restoration work, and finding profitable niches
- Creating a business that grows with you for decades
If you've ever struggled with raising your prices this episode is for you.
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