How to run customer discovery (aka: surfacing PULL fast)

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How to run customer discovery (aka: surfacing PULL fast)

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Customer discovery can be very intimidating. What do I ask? How do I build a connection? How do I improvise?

We're digging into how Rob thinks about discovery, common mistakes, and ways that Rob uses to uncover real customer PULL that leads to purchases. For anyone who has waded into the murky waters of untangling what customers say, hopefully this helps to develop your intuition around what you are trying to achieve and how to get there.

Topics covered:

What we're really trying to do with customer discovery
How to ask about "all of PULL" in one question, rather than breaking into pieces and wasting time
The "fallback questions" to have in your hip pocket if early responses are frustratingly vague / not revealing PULL
The "break glass in case of emergency" option
How your approach to discover should change after you find PMF

Links

Rob's Substack: The Physics of Startups
AI Rob waitlist: https://robsnyder.org/ai-rob
Work with Rob 1:1: https://www.robsnyder.org
Get The Power of PULL: Amazon (https://amzn.to/48KC1yv), Barnes & Noble: (https://bit.ly/4dyMTSv)
Connect with Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/

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