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How'd They Do That?

How'd They Do That?

Written by: Skot Waldron | Coach Speaker & Host of Unlocked + How'd They Do That?
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About this listen

Building a coaching or consulting business is tough. You may often feel isolated and overwhelmed, from marketing and sales to running calls and scaling your business so you can retire one day. Welcome to 'How'd They Do That?', the podcast that tackles these tough questions head-on. I'm Skot Waldron, your fellow coach and guide through the adventurous world of coaching and consulting entrepreneurship. Join us as we sit down with successful people who have been exactly where you are. They'll share not just their victories but the obstacles they've overcome on their paths to success. From mastering the sales conversation to building influential networks, upleveling your speaking, and creating a movement of loyal clients, we dive into the strategies that turn potential into prosperity. It all starts with the question, "How'd they do that?"2025 Economics Leadership Management & Leadership
Episodes
  • How To Position Your Coaching Business With Maria Guy
    Jan 20 2026

    You don't need a million-dollar marketing budget to build a thriving business. Maria Guy shares how she used her construction background to build a successful coaching practice, all by leveraging practical solutions and her existing network. We talk about why over-serving early clients creates lifelong customers, the importance of being practical, and how to use strategic partnerships to scale quickly.

    Maria also talks about finding your unique business voice, how to navigate client expectations, and why authenticity beats copying others. If you're in the early stages of business or feeling stuck in your growth, Maria's story will inspire you to rethink how you approach growth, partnerships, and networking.

    Timestamps:
    00:00 — Cold Open & Intro
    03:37 — Maria's Journey: From Construction to Coaching
    05:27 — The Power of Structure in Building a Business
    06:00 — Using Your Network to Build a Consulting Business
    09:37 — Over-Serving Early Clients to Build Loyalty
    12:20 — The Importance of Building Credibility Early
    14:21 — The Mistake of Copying Others' Business Models
    17:52 — Partnering with Others to Scale Your Business

    Links:

    Guest: Maria Guy
    LinkedIn: www.linkedin.com/in/mariaguy

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    23 mins
  • How To Get Any Guest On Your Podcast With Travis Chappell
    Jan 6 2026

    Travis Chappell knows how to connect with the best. He went from knocking on doors to securing interviews with top names in business, entertainment, and sports - all through the power of his podcast. In this episode, Travis shares how podcasting became his secret weapon to network with the world's best, and how you can do it too.

    We dive into how starting small and building credibility led to massive relationships, why podcasts are the perfect vehicle for connecting with high-profile guests, and why rejection is just part of the game.

    If you're looking for real strategies on how to grow your network, build trust, and create valuable relationships, this episode is a masterclass in how to build your platform from scratch.

    Timestamps:
    00:00 — Cold Open & Intro
    03:49 — Starting from Scratch: Travis's Journey to Building a Network
    11:53 — The Power of Asking (and How to Get Your Foot in the Door)
    22:50 — Using Podcasts to Build Real Relationships
    26:06 — The Magic of Cold DMs: Reaching Out to High-Profile Guests
    28:08 — The Importance of Credibility in Networking
    30:05 — The Law of Averages: How Consistency Gets Results
    32:02 — How Rejection Is a Step Toward Success
    35:14 — The One Thing That Will Always Work: Just Keep Asking
    37:31 — Building a Platform Through Consistency and Authenticity
    40:03 — Leveraging Your Show to Get High-Profile Guests

    Links:

    Guest: Travis Chappell
    Founder of Guestio
    Website: travischappell.com
    Guestio: guestio.com
    Instagram: www.instagram.com/travischappell
    YouTube: www.youtube.com/@travismakesfriends

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    46 mins
  • How To Transform Your Coaching Business By Creating A Movement With Mark Tilsher
    Dec 23 2025

    Mark Tilsher has built a movement that's changing the face of leadership – and in this episode, he shows you exactly how he did it. From military precision to leadership influence, Mark breaks down the real secrets behind scaling a business and building an army of committed followers.

    We dig into why it's not about "getting the business" but about creating a movement – one that serves and scales naturally. Mark talks about how small beginnings led to massive growth, the importance of authentic messaging, and why leaders have to tackle the real dissatisfaction their people face. It's not about pushing a product; it's about creating true connection and vision.

    Timestamps:
    00:00 — Cold Open & Intro
    03:00 — The Power of Small Beginnings in Building a Business
    06:01 — Scaling: From Solo-Preneur to a Team of 10
    08:01 — The Millionaire Mindset: Thinking Bigger Than the Next Sale
    10:39 — Leadership and Influence: Lessons Learned in the Military
    14:35 — The Concept of Building a Movement, Not Just a Business
    17:28 — Tackling Dissatisfaction: The First Step to Building a Following
    21:29 — Authentic Vision: Connecting with Your Tribe
    25:01 — The Importance of Natural Next Steps in Building a Movement
    29:12 — A Peek into the Future: Scaling Your Business to New Heights
    34:50 — Practical Action: Building Influence and Advocating for Your Movement

    Links

    • Guest: Mark Tilsher
    • Website: www.marktilsher.com

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    40 mins
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