Most product teams feel pressure to “add AI,” and the fastest way to show progress is a chatbot. But chat is a UI choice — not a strategy. In this episode of Humans First, we break down what actually matters when building AI into your product: how it behaves.

We introduce a simple framework built around three levers — User Intent, Agency, and Presence — to help you define the kind of intelligence your product needs. You’ll hear real examples from Apple, Anthropic, Nest, Alexa, and more, plus the common traps teams fall into when they over-humanize, over-automate, or over-promise what their AI can do.

If you’re deciding where AI fits into your product suite, this episode gives you the language and clarity you need to make intentional, trustworthy decisions — long before you pick an interface.

🎧 Listen now on Humans First and subscribe for more insights into design, strategy, and leadership.

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To learn more about Visual Logic’s Humans First approach, ⁠visit visuallogic.com.

Since 1988, Visual Logic has been a trusted User Experience partner for leading companies–helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers & end-users will love.

Getting to simple is hard. We’ll help you build & launch with confidence.

For more Humans First, visit: ⁠www.visuallogic.com/podcast⁠

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Keywords: AI product strategy, user intent, agency, presence, AI design, product leadership, UX strategy, AI frameworks, anthropomorphism, intelligent features, conversational AI, enterprise AI, product design, human-centered design, design thinking

Personas, journey maps, and architecture diagrams were never the goal. They’re props in a bigger story.

In this episode, we explore what it really means to move beyond UX deliverables and start building the modeled worlds that make design decisions clear, believable, and scalable.

We talk about why personas fell out of favor, what worldbuilding looks like in practice, and how tools like journey maps, information architecture, and service blueprints become part of a single living system that guides smarter products.

🎧 Listen now on Humans First and subscribe for more insights into design, strategy, and leadership.

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To learn more about Visual Logic’s Humans First approach, ⁠visit visuallogic.com.

Since 1988, Visual Logic has been a trusted User Experience partner for leading companies–helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers & end-users will love.

Getting to simple is hard. We’ll help you build & launch with confidence.

For more Humans First, visit: ⁠www.visuallogic.com/podcast⁠

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Keywords: UX design, worldbuilding, personas, journey maps, information architecture, service blueprints, design thinking, product strategy, human-centered design, product teams, user experience, design process, design systems, user research, modeling users, cross-functional alignment, storytelling in design

Every roadmap hides a tough dilemma: do you slow down to align with global systems that scale, or move fast with local solutions that solve the problem today? Push too hard in either direction and you risk rigid platforms that can’t adapt—or fragmented experiences that collapse under growth.

In this episode of Humans First, we break down global vs. local optimization:

• What these terms really mean in product design

• When local solutions spark speed and creativity
• When global consistency prevents user frustration and costly rework
• Why giving teams a shared language for these tradeoffs changes the conversation

🎧 Listen now on Humans First and subscribe for more insights into design, strategy, and leadership.

—

To learn more about Visual Logic’s Humans First approach, ⁠visit visuallogic.com.

Since 1988, Visual Logic has been a trusted User Experience partner for leading companies–helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers & end-users will love.

Getting to simple is hard. We’ll help you build & launch with confidence.

For more Humans First, visit: ⁠www.visuallogic.com/podcast⁠

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Keywords: UX design, product strategy, global optimization, local optimization, design systems, user experience, product leadership, design maturity, human-centered design, product roadmaps