Most product teams feel pressure to “add AI,” and the fastest way to show progress is a chatbot. But chat is a UI choice — not a strategy. In this episode of Humans First, we break down what actually matters when building AI into your product: how it behaves.

We introduce a simple framework built around three levers — User Intent, Agency, and Presence — to help you define the kind of intelligence your product needs. You’ll hear real examples from Apple, Anthropic, Nest, Alexa, and more, plus the common traps teams fall into when they over-humanize, over-automate, or over-promise what their AI can do.

If you’re deciding where AI fits into your product suite, this episode gives you the language and clarity you need to make intentional, trustworthy decisions — long before you pick an interface.

🎧 Listen now on Humans First and subscribe for more insights into design, strategy, and leadership.

—

To learn more about Visual Logic’s Humans First approach, ⁠visit visuallogic.com.

Since 1988, Visual Logic has been a trusted User Experience partner for leading companies–helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers & end-users will love.

Getting to simple is hard. We’ll help you build & launch with confidence.

For more Humans First, visit: ⁠www.visuallogic.com/podcast⁠

—

Keywords: AI product strategy, user intent, agency, presence, AI design, product leadership, UX strategy, AI frameworks, anthropomorphism, intelligent features, conversational AI, enterprise AI, product design, human-centered design, design thinking

Personas, journey maps, and architecture diagrams were never the goal. They’re props in a bigger story.

In this episode, we explore what it really means to move beyond UX deliverables and start building the modeled worlds that make design decisions clear, believable, and scalable.

We talk about why personas fell out of favor, what worldbuilding looks like in practice, and how tools like journey maps, information architecture, and service blueprints become part of a single living system that guides smarter products.

🎧 Listen now on Humans First and subscribe for more insights into design, strategy, and leadership.

—

To learn more about Visual Logic’s Humans First approach, ⁠visit visuallogic.com.

Since 1988, Visual Logic has been a trusted User Experience partner for leading companies–helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers & end-users will love.

Getting to simple is hard. We’ll help you build & launch with confidence.

For more Humans First, visit: ⁠www.visuallogic.com/podcast⁠

—

Keywords: UX design, worldbuilding, personas, journey maps, information architecture, service blueprints, design thinking, product strategy, human-centered design, product teams, user experience, design process, design systems, user research, modeling users, cross-functional alignment, storytelling in design

Every roadmap hides a tough dilemma: do you slow down to align with global systems that scale, or move fast with local solutions that solve the problem today? Push too hard in either direction and you risk rigid platforms that can’t adapt—or fragmented experiences that collapse under growth.

In this episode of Humans First, we break down global vs. local optimization:

• What these terms really mean in product design

• When local solutions spark speed and creativity
• When global consistency prevents user frustration and costly rework
• Why giving teams a shared language for these tradeoffs changes the conversation

🎧 Listen now on Humans First and subscribe for more insights into design, strategy, and leadership.

—

To learn more about Visual Logic’s Humans First approach, ⁠visit visuallogic.com.

Since 1988, Visual Logic has been a trusted User Experience partner for leading companies–helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers & end-users will love.

Getting to simple is hard. We’ll help you build & launch with confidence.

For more Humans First, visit: ⁠www.visuallogic.com/podcast⁠

—

Keywords: UX design, product strategy, global optimization, local optimization, design systems, user experience, product leadership, design maturity, human-centered design, product roadmaps

What if your biggest frustration on a project isn’t the timeline, the tools, or the team, but a mismatch between what’s possible and what you’re expecting?

Designers often walk in hoping to “do it right”: full research, deep modeling, layered design. But most projects aren’t built for 100%. And pushing for a perfect process anyway? That’s how good designers burn out—or get ignored.

In this episode, we introduce the idea of a project fingerprint—the unique mix of constraints, appetite, and maturity that shapes what’s achievable. We’ll explore how to recognize it, how far to push, and how to stop chasing perfection in a world that rarely allows it.

🎧 Listen now on Humans First and subscribe for more insights into design, strategy, and leadership.

—

To learn more about Visual Logic’s Humans First approach, ⁠visit visuallogic.com.

Since 1988, Visual Logic has been a trusted User Experience partner for leading companies–helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers & end-users will love.

Getting to simple is hard. We’ll help you build & launch with confidence.

For more Humans First, visit: ⁠www.visuallogic.com/podcast⁠

—

Keywords: UX strategy, design maturity, product leadership, UX burnout, human-centered design, adaptive UX, design constraints, team alignment, enterprise design, design influence

Everyone wants better UX.

But when it’s time to invest, the questions start:

“Why does it cost so much?”

“Can’t we just hire one designer?”

“Isn’t this just a UI refresh?”

In this episode of Humans First, we pull back the curtain on what good design really costs—and why most teams underestimate it.

From $25K quick wins to $6M embedded partnerships, we break down the five biggest factors that drive the cost of UX design—and the hidden costs of getting it wrong.

You’ll hear real stories, real numbers, and hard-won lessons from working with companies who’ve tried it both ways.

If you’re budgeting for UX, building a product, or just wondering where design fits into your strategy—this episode will help you see the full picture.

🎧 Listen now on Humans First and subscribe for more insights into design, strategy, and leadership.

—

To learn more about Visual Logic’s Humans First approach, ⁠visit visuallogic.com.

Since 1988, Visual Logic has been a trusted User Experience partner for leading companies–helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers & end-users will love.

Getting to simple is hard. We’ll help you build & launch with confidence.

For more Humans First, visit: ⁠www.visuallogic.com/podcast⁠

—

Keywords: UX cost, UX pricing, human-centered design, product strategy, design ROI, embedded design teams, UX investment, design leadership, hiring designers, UX team structure, enterprise UX, design maturity

Thinking your product needs a “redesign?” Don’t miss the deeper layers of UX design. In this episode, we break down Jesse James Garrett's "Elements of UX" and explain why focusing only on surface-level design can lead to strategic failure.

Discover why neglecting the deeper layers—skeleton (wireframes, interactions), structure (information architecture, content strategy), scope (features, functionality), and strategy (user needs, business goals, technology)—can negatively impact your product's success.

Learn how design thinking at a strategic level can uncover root problems, build user trust, and drive market share, far beyond superficial aesthetics.

Hosts Andrew Sladky, Andy Van Fleet, and Nick Bray share stories from decades of UX work, discuss how human-centered design should influence business strategy, and offer practical ways to assess your own team's UX maturity.

🎧 Listen now on Humans First and subscribe for more insights into design, strategy, and leadership.

—

To learn more about Visual Logic’s Humans First approach, ⁠visit visuallogic.com.

Since 1988, Visual Logic has been a trusted User Experience partner for leading companies–helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers & end-users will love.

Getting to simple is hard. We’ll help you build & launch with confidence.

For more Humans First, visit: ⁠www.visuallogic.com/podcast⁠

—

Keywords: UX design, user experience strategy, Jesse James Garrett, product design, human-centered design, design thinking, design maturity, product strategy, design leadership, visual design, UX layers, design team building

Why is radical transparency the secret weapon of the best consultants? In this episode of Humans First, Andy Van Fleet, Kurt Vander Wiel, and Kayla Byington discuss Getting Naked by Patrick Lencioni—a book that has shaped how Visual Logic approaches client relationships.

They break down the three fears that hold people back—losing business, being embarrassed, and feeling inferior—and share real-world examples of overcoming these fears to build trust and drive meaningful progress. If you’ve ever struggled with difficult conversations or worried about looking inexperienced, this episode is packed with insights on how authenticity can transform your work.

🎧 Listen now on Humans First and subscribe for more insights into design, strategy, and leadership.

—

To learn more about Visual Logic’s Humans First approach, ⁠visit visuallogic.com.

Since 1988, Visual Logic has been a trusted User Experience partner for leading companies–helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers & end-users will love.

Getting to simple is hard. We’ll help you build & launch with confidence.

For more Humans First, visit: ⁠www.visuallogic.com/podcast⁠

—

Keywords: consulting, leadership, radical transparency, business relationships, Patrick Lencioni, Getting Naked, trust-building, professional growth, UX design, workplace authenticity

Why is UX in the military and defense industry lagging behind commercial tech? Designers in this space face massive hurdles—from bureaucratic layers and security constraints to an engineering-first culture that prioritizes capability over usability.

In this episode of Humans First, Nick Bray, Jason Thompson, and Ben Rendall break down the design maturity scale in defense, the challenges of getting user feedback, and why UX is becoming a competitive advantage for the DoD. They also discuss how the industry can attract top design talent and what commercial UX teams can learn from these challenges.

🎧 Listen now on Humans First and subscribe for more insights into design, strategy, and leadership.

—

To learn more about Visual Logic’s Humans First approach, ⁠visit visuallogic.com⁠.

Since 1988, Visual Logic has been a trusted User Experience partner for leading companies–helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers & end-users will love.

Getting to simple is hard. We’ll help you build & launch with confidence.

For more Humans First, visit: ⁠www.visuallogic.com/podcast⁠

—

Keywords: UX in defense, military ux, military software, design maturity, defense tech, user research challenges, DoD innovation, human-centered design, usability in government, UX strategy, UX leadership, design thinking, defense industry

For more Humans First, visit: www.visuallogic.com/podcast