Gift guides provide a huge opportunity for those in the product based business - exciting news for Shopify store owners! I sat down with Nora Wolf, owner of Wolf PR and Wolf-Craft to talk about why gift guides are an incredible way to build your audience, brand, and sell more of your products.

In this episode, you will learn:
- Who are gift guides for
- Why gift guides a great way to expand your brand recognition and sales
- What product owners should consider if they want to be in gift guides
- Where you can find more information about gift guides

FREE Gift Guide Workshop: https://mailchi.mp/wolf-craft/pitching-holiday-gift-gudies-jansel

Tune into this episode to learn more!

Website - Wolf Craft: https://wolf-craft.com/
Website - Wolf PR: https://wolf-pr.com/
Follow Wolf Craft: https://www.instagram.com/go.wolf.craft/

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Free download - 3 Steps You Need To Take Before Building a Shopify store

When it comes to building a strong Shopify business and following - you need to spend time building your community! Community can help you gather input and feedback, become a strong referral source, and earn you consistent, growing revenue! I sat down with Meredith Dew, CEO of Wild Melon a western Canadian fashion boutique, to talk about how she’s cultivated a strong community that’s been the basis of her success.

In this episode, you will learn:
- What 23 years in the retail industry has taught Meredith
- How to connect with your customers and build a strong community
- How to use Facebook groups to engage your audience and increase your success
- Best practices for building a strong brand and finding your tribe

Tune into this episode to learn more!

Follow Wild Melon: https://www.instagram.com/wildmelonclothing/
Website: https://wildmelon.ca/
Facebook Group: https://www.facebook.com/wildmelonclothing

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Free download - 3 Steps You Need To Take Before Building a Shopify store

When we think of creating content, we often immediately think of social media. However, there are so many other forms of content you can use to market and connect with others for your business. I sat down with Lindsay Smith, Creative Marketing & Content Expert, to talk about the many forums and ways that you can create content that connects for your business.

In this episode, you will learn:
- How Lindsay helps with content and why she’s so passionate about it
- The types of content you can use and why you would use it
- How to show up authentically and show vulnerability
- Ways to get inspired to create cool content that connects (outside your office!)

Tune into this episode to learn more!

Follow Lindsay: https://www.instagram.com/lindsaysmithcreative/

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Free download - 3 Steps You Need To Take Before Building a Shopify store

Your legal and operations should be personal and match the tone of everything else you’re doing in your business - from contracts to policies, it all matters. I sat down with Danielle Stead Blanton, attorney and business strategist, to dive into the legal side of online business and how it can help you create a thriving, profitable business.

In this episode, you will learn:
- What legal considerations you have as a new or scaling business owner
- Red flags you should watch out for in your business
- Why policies aren’t boring and should be personalized to you and your business
- How legal agreements help you level up

Tune into this episode to learn more!

Website: https://www.daniellesteadblanton.com/
Follow Danielle: https://www.instagram.com/danielle.stead/

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Free download - 3 Steps You Need To Take Before Building a Shopify store

PR is typically a term that can make everyone cringe. When it comes to marketing in general, you often hear the “bad experience” stories from brands instead of the good ones - but not today! I sat down with Allison Ullo, PR Consultant and Founder & CEO of Leaves of Leisure, to talk shop about how PR can change the game for your business - and learn about how that played into launching her incredible tea brand.

In this episode, you will learn:
- How you can “turn your stress into press” with Allison’s PR tactics
- Who PR is for, when it’s appropriate, and how to use it to market and sell your products
- How Allison’s experience gave her a leg up on launching her tea brand on Shopify
- Why she chose to tie tea to activities her customers would love

Tune into this episode to learn more!

Follow Allison Ullo: https://www.instagram.com/allisonullo/
Follow Leaves of Leisure: https://www.instagram.com/leisureteas/
Website: https://www.leavesofleisure.com/

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Free download - 3 Steps You Need To Take Before Building a Shopify store

Here’s the 6th episode of the “Best of the I Created That Podcast” series:

If your goal is to always leave your customers with a smile on their face, create magical experiences for them with one-of-a-kind designs, and keep them coming back for more - this episode is for you. I sat down with Kerrie Fitzgerald, E-commerce business coach and podcaster, to talk about what brands do who create a cult-like following and experience for their customers - and how you can do it too.

In this episode you will learn:
- What Kerrie believes a cult-like brand looks like, and what they do
- Proven ways ecommerce stores can increase their sales
- What’s better: organic growth vs ads
- 6-figure secrets every business owner should know

Tune into this episode to learn more!

Website: https://www.kerriefitzgerald.com/
Instagram: https://www.instagram.com/kerrie.a.fitzgerald/

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Free download - 3 Steps You Need To Take Before Building a Shopify store

Here’s the 5th episode of the “Best of the I Created That Podcast” series:

Product-based businesses everywhere (aka Shopify stores) have the ultimate opportunity to maximize their sales during the busy holiday shopping season (September through January), if they take a planful approach. I sat down with Maria and Kristina from The Social Snippet to talk about the best approach to preparing for the holidays with your promotions, sales, emails and socials.

In this episode, you will learn:
- Maximizing sales during the busy holiday season
- Planning and preparation strategies
- Crafting effective holiday promotions
- Leveraging email marketing for the holidays
- Optimizing social media for increased sales

Don't miss this awesome episode as we uncover the best approaches for holiday success, offering invaluable insights to elevate your Shopify store!

Follow The Social Snippet: https://www.instagram.com/thesocialsnippet/

Thank you for tuning in to the I Created That Podcast!

#Podcast #Ecommerce #HolidayShopping #Shopify #TheSocialSnippet #HolidayPromotions #SmallBusiness #Entrepreneurship #SocialMediaMarketing

And if you loved this episode, please recommend this podcast to a friend or write a review!

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Free download - 3 Steps You Need To Take Before Building a Shopify store

Here’s the 4th episode of the “Best of the I Created That Podcast” series:

The holiday shopping season for ecommerce stores typically runs August until January each year. This is an important time of year because it’s the time when consumers spend the most money, and in turn the best revenue opportunity for Shopify and product based business owners out there. To help you prepare for such a season, Sarah Jansel, shares her top tips on how to help you get ready and rock those holiday promotions.

In this episode, you will learn:
- Why you should prepare for the holiday shopping season and when
- What you need to consider as part of your holiday shopping plans
- The types of holidays you could promote and how to choose them
- What you need to schedule out and update before the holiday shopping season starts

Don't miss this awesome episode as we gear up for the holiday season, offering invaluable insights to help you rock your holiday promotions!

Thank you for tuning in to the I Created That Podcast!

#Podcast #Ecommerce #HolidayShopping #Shopify #SarahJansel #HolidayPromotions #SmallBusiness #Entrepreneurship #ProductBasedBusiness

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Free download - 3 Steps You Need To Take Before Building a Shopify store