IGN Gaming Trends
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About this listen
In this episode of Game Wise, Jens is joined by Peer Schneider, Executive Vice President at IGN Entertainment, to unpack insights from IGN’s Gaming Trends Report.
The conversation explores how games are increasingly functioning as long-term platforms and cultural spaces, rather than one-off releases, and what that shift means for development, marketing, and audience expectations. Jens and Peer discuss the continued rise of “forever games,” the influence of platforms like Fortnite and Roblox, and how discoverability, community engagement, and live support are reshaping success metrics for studios of all sizes.
They also touch on nostalgia, cross-generational audiences, and the growing overlap between games, media, and creator ecosystems, offering useful context for developers thinking about sustainability, IP strategy, and where player attention is heading next.