In this IMS Insights Podcast episode, Senior Strategy & Jury Consulting Advisor Chris Dominic sits down with veteran trial lawyer Keely Duke of Duke Evett PLLC to explore the critical role of credibility in high-stakes litigation.

Their conversation dives into how trial teams can prepare executives and witnesses to testify authentically, balance tenacity with restraint, and maintain trust with juries while advocating persuasively. Keely also shares guidance for young litigators aspiring to become effective first-chair trial attorneys, emphasizing the importance of knowing your case, staying true to your style, and communicating honestly.

Do not miss Keely’s insights on:

• How credibility serves as the cornerstone of persuasive advocacy
• Techniques for preparing executives and witnesses to testify authentically
• The risks of overselling arguments and losing juror trust
• Balancing aggressive advocacy with restraint
• Advice for early-career trial attorneys

Ideal for trial lawyers, litigation teams, and legal professionals navigating high-stakes disputes, this episode delivers actionable takeaways on maintaining credibility, shaping juror perception, and strengthening advocacy.

Watch the original LinkedIn Live recording here.

Learn more about Keely Duke: https://dukeevett.com/our-team/keely-e-duke/

Read about Adam Bloomberg: https://imslegal.com/team/adam-bloomberg

Learn about Chris Dominic: https://imslegal.com/team/chris-dominic

Explore IMS litigation support solutions: https://imslegal.com/services

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

When your client is perceived as the “Goliath” in a commercial dispute, how do you earn juror trust? In this episode of the IMS Insights Podcast, IMS Senior Jury Consulting Advisor Chris Dominic sits down with experienced trial lawyer William Toles of Munsch Hardt Kopf & Harr, PC, to share effective strategies for defending corporations in today’s anti-corporate climate. From preparing witnesses for authentic courtroom communication to leveraging mock trials for risk assessment, this conversation provides practical insights for trial teams and litigation professionals seeking to enhance their defense approach.

Learn more about William’s expertise: https://www.munsch.com/Professionals/William-Toles

Learn more about Chris Dominic: https://imslegal.com/team/chris-dominic?fbclid=PAZXh0bgNhZW0CMTEAAab6BsMu0fyUPngLSF2IO91qWUb99ikQ56jlAzfUDs7jwmydan-brGrdCuE_aem_FBPPSIztPpXfjm2N0nuZPA

Explore IMS’s Jury Consulting Services: https://imslegal.com/services/jury-consulting

Find the original LinkedIn Live recording here.

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

What happens when jurors’ gut instincts clash with your expert’s data? In this episode, IMS Senior Jury Consulting Advisor Chris Dominic teams up with Affiliate Advisor Steve Pomerantz, PhD, and Trial Consultant Michelle Cooper, JD, to tackle one of the courtroom’s trickiest challenges: making statistical significance make sense to the jury.

From framing fairness and randomness in everyday language to using simple checklists that keep jurors focused, this conversation is packed with practical strategies to help trial teams turn complex numbers into clear storytelling.

If you have ever wondered how to explain science by “speaking juror”, this episode offers a roadmap. Listen now or watch the original LinkedIn Live here: https://www.linkedin.com/events/imselevate-explainingstatistica7402744841094537216/theater/

Learn about Steve Pomerantz’s expertise: https://imslegal.com/team/steve-pomerantz

Learn about Michelle Cooper’s expertise: https://imslegal.com/team/michelle-cooper-jd

Explore IMS’s litigation support services: https://imslegal.com/services

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.