Modern juries expect high-quality courtroom visuals. While trial demonstratives are essential for conveying arguments and maintaining juror attention, evolving evidentiary standards are reshaping how these visuals are developed and used.

In this IMS Insights Podcast episode, Senior Director of Jury Consulting Chris Dominic welcomes Trial Consultant Michelle Cooper to examine Federal Rule of Evidence 107 and its direct implications for trial presentations. They explore how this rule influences expectations for demonstratives, including the distinction between illustrative visuals and those that may be admitted into evidence, and share practical tips for how trial teams can approach visual strategy with greater intention.

Listen now for insights on:

• How Federal Rule 107 changes expectations for trial demonstratives
• The distinction between illustrative visuals and admitted evidence
• Why visual strategies should begin early in case development
• How transparency, structure, and accuracy influence juror understanding
• What a disciplined approach to trial visuals looks like in practice

Ideal for trial attorneys and litigation teams, this episode offers practical guidance on aligning visual strategy with changing evidentiary standards while supporting juror comprehension and decision-making.

Watch the original LinkedIn Live recording here.

Read Michelle Cooper’s article on Federal Rule 107: https://imslegal.com/articles/why-federal-rule-107-matters

Explore IMS trial graphics services today: https://imslegal.com/services/trial-graphics

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

In this IMS Insights Podcast episode, Senior Client Success Advisor Adam Bloomberg welcomes Senior Jury Consulting & Strategy Advisor Chris Ritter to explore his “Theory of Core Values,” a framework developed over decades to explain what motivates jurors and how they reach decisions in the courtroom.

Their conversation examines how jurors rely on deeply held beliefs, such as fairness, personal responsibility, and common sense, when evaluating evidence and assigning responsibility. Chris outlines 11 core values that influence juror reasoning and shares how attorneys can apply these insights to shape case strategy and strengthen advocacy.

Listen now to learn about:

• The 11 core values and how they influence juror decision-making
• The difference between emotional, analytical, and instinctive reasoning
• How concepts like fairness, personal responsibility, and common sense shape verdicts
• Applying core values through Mental Mining® to develop case strategy
• How core values empower active jurors during deliberations

Ideal for trial lawyers and litigation teams navigating complex disputes, this episode provides practical guidance on understanding juror behavior and building more persuasive case narratives.

Watch the original LinkedIn Live recording here.

Learn more about Chris Ritter: https://imslegal.com/team/g-christopher-ritter-jd

Read about Adam Bloomberg: https://imslegal.com/team/adam-bloomberg

Explore IMS jury consulting services: https://imslegal.com/services/jury-consulting\

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

In this IMS Insights Podcast episode, Senior Strategy & Jury Consulting Advisor Chris Dominic sits down with veteran trial lawyer Keely Duke of Duke Evett PLLC to explore the critical role of credibility in high-stakes litigation.

Their conversation dives into how trial teams can prepare executives and witnesses to testify authentically, balance tenacity with restraint, and maintain trust with juries while advocating persuasively. Keely also shares guidance for young litigators aspiring to become effective first-chair trial attorneys, emphasizing the importance of knowing your case, staying true to your style, and communicating honestly.

Do not miss Keely’s insights on:

• How credibility serves as the cornerstone of persuasive advocacy
• Techniques for preparing executives and witnesses to testify authentically
• The risks of overselling arguments and losing juror trust
• Balancing aggressive advocacy with restraint
• Advice for early-career trial attorneys

Ideal for trial lawyers, litigation teams, and legal professionals navigating high-stakes disputes, this episode delivers actionable takeaways on maintaining credibility, shaping juror perception, and strengthening advocacy.

Watch the original LinkedIn Live recording here.

Learn more about Keely Duke: https://dukeevett.com/our-team/keely-e-duke/

Read about Adam Bloomberg: https://imslegal.com/team/adam-bloomberg

Learn about Chris Dominic: https://imslegal.com/team/chris-dominic

Explore IMS litigation support solutions: https://imslegal.com/services

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.