INSTAGRAM IN GOOGLE'S SANDBOX || Amplify Chat cover art

INSTAGRAM IN GOOGLE'S SANDBOX || Amplify Chat

INSTAGRAM IN GOOGLE'S SANDBOX || Amplify Chat

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In this episode, we discuss the significant shift in Instagram's functionality as it begins to index content for Google, making businesses more discoverable through keywords rather than hashtags. Listen in as we discuss the implications of this change, emphasizing the importance of using effective keywords in captions and comments to enhance visibility. The conversation also covers strategies for leveraging Instagram's native features to optimize SEO and the importance of community engagement through thoughtful commenting.

Chapters

00:00
The Evolution of Instagram and Keywords

07:29
Understanding Instagram's New Indexing with Google

13:22
Strategizing Keywords for Discoverability

17:48
Utilizing Native Features for SEO

21:44
Engaging with Comments and Community for SEO

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