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Voices of Vacation Ownership

Voices of Vacation Ownership

Written by: Canadian Resort and Travel Association
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Voices of Vacation Ownership explores the transformation of one of the travel industry’s most misunderstood and rapidly evolving sectors. As shifting guest expectations, technology, and new ownership models reshape how people vacation, operators, resorts, and service providers are being forced to rethink everything - from sales philosophies to guest experience and long-term value.


Hosted by Gaetan Babin, the undisputed leader in vacation ownership with over three decades of direct industry experience, this show delivers conversations that go far beyond surface-level trends. Gaetan brings his deep operational insight, real-world perspective, and unfiltered curiosity to every episode, elevating each discussion with the kind of clarity only true leadership can provide.


Powered by the Canadian Resort and Travel Association (CRTA), a trusted authority dedicated to transparency, education, and consumer confidence across Canada and North America, Voices of Vacation Ownership connects listeners with the people behind the business - resort leaders, innovators, executives, and frontline professionals - who are redefining what vacation ownership means today.


Whether you’re an industry veteran, a resort operator, or a curious traveller, this podcast gives you rare, first-hand access to the stories, strategies, and thinking shaping the future of vacation ownership.

© 2026 Voices of Vacation Ownership
Episodes
  • Structuring an Industry for Engagement: Policies, Partnerships & Scale. Episode 2

    Structuring an Industry for Engagement: Policies, Partnerships & Scale. Episode 2
    Jan 12 2026

    In this episode, Gaetan Babin and Jonathan Stoker, industry experts, discuss the evolving landscape of vacation ownership, emphasizing the importance of customer engagement, the integration of technology like AI, and the need for a shift in sales mindset. They explore marketing strategies that prioritize experiences over sales, the challenges faced by legacy resorts, and the impact of COVID-19 on consumer behaviour. The discussion also touches on the future of the industry, including franchise models and the growing demand for all-inclusive travel options.

    Voices of Vacation Ownership is part of CRTA, Furthering vacation ownership in Canada and throughout the world. Learn more about CRTA and the benefits of being a member here: https://canadianrta.org/#
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    1 hr
  • The Member Experience Imperative. Episode 1

    The Member Experience Imperative. Episode 1
    Jan 12 2026

    In this premier episode of Voice of Vacation Ownership, Gaetan Babin and Jonathan Stoker discuss the evolving landscape of the vacation ownership industry, emphasizing the shift from a sales-first mindset to one focused on customer engagement and post-sale experiences. They explore the complexities of ownership, the importance of proactive customer service, and the challenges faced by travel clubs. The discussion also highlights the role of associations in consumer protection and the changing expectations of different generations in the travel market.

    Voices of Vacation Ownership is part of CRTA, Furthering vacation ownership in Canada and throughout the world. Learn more about CRTA and the benefits of being a member here: https://canadianrta.org/#
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    52 mins
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