In this episode, Sean Makin ventures into the influencer economy.
A place where authenticity is priceless, exposure is not a currency, and everyone insists they’re “data-led” while quietly trusting a hunch.

We explore:

Why influencer recommendations feel more powerful than traditional ads
The difference between influencers and true brand ambassadors
Why reach is overrated and engagement actually matters
How to choose collaborators without funding unused yoga mats
The delicate art of outreach (and how not to sound unhinged)
Why authenticity isn’t a vibe – it’s a composite truth
How to measure success without sacrificing your sanity

This episode is for brands, marketers, and founders navigating the strange reality where trust is built through humans, not banners and where the wrong partnership can unravel faster than a sponsored soufflé in a thunderstorm.

Listen now, collaborate wisely, and remember: Don’t script the passion. Find people who already have it.

Stay sceptical. Stay alert. And for the love of marketing – question the tagline.

A Mostly Harmless Guide to Doing the Impossible (Poorly at First)

Starting a business is ridiculous.

In Episode 2 of The Overthinker’s Guide To Modern Marketing, Sean Makin dives into the messy, absurd, and oddly magnificent reality of building a business and a brand in the modern world.

From the unglamorous power of consistency to the necessity of resilience, obsession, weirdness, and simplicity, this episode explores why certainty is overrated — and why most great brands are built by people who keep going despite having no clear idea what they’re doing yet.

Expect:
• Leaky funnels and looping customer journeys
• Creative chaos and questionable decisions
• Existential reassurance for founders and marketers alike

This episode is for anyone who’s ever stared at a spreadsheet, a KPI dashboard, or a printer and thought: surely it shouldn’t be this hard.

Because it is hard.
And somehow, it’s still worth it.

The Thin Line Between Marketing and Propaganda or: How to Sell Socks Without Overthrowing a Small Democracy.

In this opening episode, Sean Makin explores an uncomfortable truth:
marketing and propaganda are essentially the same thing, except one has better fonts and fewer revolutions.

We dig into:
• Intent: persuasion vs recruitment
• Emotion: joy, fear, rage, and nostalgia for a past that never existed
• Truth (and its suspicious cousin, “truth-adjacent”)
• Repetition, volume, and why jingles haunt your shower thoughts
• “Us vs Them” narratives — and why you’re always cast as the hero
• Whether audiences are treated as intelligent beings… or cattle in hats

It’s a playful but pointed look at influence, ethics, and the fine line between being persuaded and being quietly shouted at.

If an advert feels like it was written by a Bond villain, this episode might explain why.

Listen now and next time you see a campaign, ask yourself:
Is this trying to sell something to me… or recruit me for something?

Stay sceptical. Stay alert.
And for the love of marketing - question the tagline.