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Payrollin'

Payrollin'

Written by: WRKdefined Podcast Network
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 The nationals are coming for your clients. Consolidation is crushing margins. And if you're not keeping up with the latest in the payroll and HR industry, you're going to get left behind. Welcome to Payrollin'. The no-BS podcast for independent payroll bureau owners and leaders who are done getting squeezed by ADP, Paychex, and the private equity machines swallowing up the industry. Hosted by Matt Vaadi, founder of guHRoo (a PEO) and Outsourced Scale (offshore staffing for payroll providers), this show delivers the strategies you need to survive — and thrive — while the middle collapses around you. Every week, you'll get: → Industry intel on the billion-dollar deals reshaping payroll → Proven tactics to scale past the 7-figure barrier → Real talk on margins, pricing, and profitability → Strategies to compete without killing your bottom line → Guests who've sold, scaled, or disrupted the status quo Whether you're fighting margin compression, exploring industry partnerships, or figuring out how to scale without sacrificing service, this podcast cuts through the corporate speak and gives you actionable pathways forward. Because if you're not specializing in a niche or adding serious value beyond commoditized payroll, you're racing to the bottom. Subscribe to Payrollin' and join 1,000+ payroll industry professionals who get the Wednesday newsletter breaking down what's happening in the industry — and what it means for your business.All rights reserved by WRKdefined
Episodes
  • I Drove 3 Hours to See Inside a $3B PEO Acquirer (Here's What I Found)

    I Drove 3 Hours to See Inside a $3B PEO Acquirer (Here's What I Found)
    Apr 17 2026
    I drove three hours. No agenda, no idea what I was walking into to spend half a day inside Vensure Employer Services headquarters. What I saw was nothing like what I expected. 105 acquisitions. 8 deals in legal. 50 in the pipeline. $750M in revenue and still raising capital. This episode is the closest thing to a behind-the- scenes tour of the most aggressive PEO acquirer in the country and I'm sharing everything: how they structure deals, what they actually pay, why they don't force platform migrations, their AI client churn prediction tool that's 80% accurate, and what this means if you own a payroll bureau or PEO and are even remotely thinking about what comes next. This is not a sponsored episode. I told Alex Campos I wouldn't be a shill. This is my unbiased take after a 250-slide deck and a full facility tour. Subscribe for weekly intel on running and growing a payroll business: https://www.youtube.com/@payrollinpod Join the newsletter: https://www.payrollinpodcast.com/ ⏰ TIMESTAMPS: 00:00 — Why I drove 3 hours on a 15-minute phone call 02:57 — What I thought they wanted (I was wrong) 05:21 — The current Vensure scoreboard: 105 deals and counting 07:37 — How the deal structure actually works (80/20 split explained) 13:36 — Inside the 1,200-task acquisition system 18:03 — The AI tool predicting client churn with 80% accuracy 24:36 — Should you sell? The only thing I'll say about that. #PEO #PayrollBusiness #BusinessAcquisition #SmallBusiness #HRTech 📧 GET THE INSIDER NEWSLETTER Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed) → https://www.payrollinpodcast.com/ 🎯 THIS WEEK'S RESOURCE: 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 💡 SCALE YOUR BUREAU WITH OUR HELP: 1️⃣ Add PEO Services - New revenue stream without new clients → Learn more: https://www.guhroo.co/partners/ 2️⃣ Hire Virtual Assistants - Scale operations at 70% less cost → https://www.outsourcedscale.com/ 3️⃣ Marketing That Works - Get the system we use → https://underdogdigital.co/ 🔔 SUBSCRIBE for weekly payroll growth strategies: → Hit the bell to never miss an episode 💬 CONNECT WITH MATT: LinkedIn: https://www.linkedin.com/in/mattvaadi Facebook Group: https://www.facebook.com/groups/payrollinnovation #payroll #payrollservices #bureauowner How do payroll company acquisitions work? What is the 80/20 deal structure in payroll acquisitions? How do PEO acquisitions work? What happens when you sell your payroll business? How much are payroll companies worth when selling? How long does it take to sell a payroll company? What do buyers look for in a payroll business? Should I sell my payroll company or keep it? How are PEO companies growing through acquisitions? Why is the payroll industry consolidating?
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    26 mins
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