Episodes

  • I Drove 3 Hours to See Inside a $3B PEO Acquirer (Here's What I Found)

    I Drove 3 Hours to See Inside a $3B PEO Acquirer (Here's What I Found)
    Apr 17 2026
    I drove three hours. No agenda, no idea what I was walking into to spend half a day inside Vensure Employer Services headquarters. What I saw was nothing like what I expected. 105 acquisitions. 8 deals in legal. 50 in the pipeline. $750M in revenue and still raising capital. This episode is the closest thing to a behind-the- scenes tour of the most aggressive PEO acquirer in the country and I'm sharing everything: how they structure deals, what they actually pay, why they don't force platform migrations, their AI client churn prediction tool that's 80% accurate, and what this means if you own a payroll bureau or PEO and are even remotely thinking about what comes next. This is not a sponsored episode. I told Alex Campos I wouldn't be a shill. This is my unbiased take after a 250-slide deck and a full facility tour. Subscribe for weekly intel on running and growing a payroll business: https://www.youtube.com/@payrollinpod Join the newsletter: https://www.payrollinpodcast.com/ ⏰ TIMESTAMPS: 00:00 — Why I drove 3 hours on a 15-minute phone call 02:57 — What I thought they wanted (I was wrong) 05:21 — The current Vensure scoreboard: 105 deals and counting 07:37 — How the deal structure actually works (80/20 split explained) 13:36 — Inside the 1,200-task acquisition system 18:03 — The AI tool predicting client churn with 80% accuracy 24:36 — Should you sell? The only thing I'll say about that. #PEO #PayrollBusiness #BusinessAcquisition #SmallBusiness #HRTech 📧 GET THE INSIDER NEWSLETTER Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed) → https://www.payrollinpodcast.com/ 🎯 THIS WEEK'S RESOURCE: 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 💡 SCALE YOUR BUREAU WITH OUR HELP: 1️⃣ Add PEO Services - New revenue stream without new clients → Learn more: https://www.guhroo.co/partners/ 2️⃣ Hire Virtual Assistants - Scale operations at 70% less cost → https://www.outsourcedscale.com/ 3️⃣ Marketing That Works - Get the system we use → https://underdogdigital.co/ 🔔 SUBSCRIBE for weekly payroll growth strategies: → Hit the bell to never miss an episode 💬 CONNECT WITH MATT: LinkedIn: https://www.linkedin.com/in/mattvaadi Facebook Group: https://www.facebook.com/groups/payrollinnovation #payroll #payrollservices #bureauowner How do payroll company acquisitions work? What is the 80/20 deal structure in payroll acquisitions? How do PEO acquisitions work? What happens when you sell your payroll business? How much are payroll companies worth when selling? How long does it take to sell a payroll company? What do buyers look for in a payroll business? Should I sell my payroll company or keep it? How are PEO companies growing through acquisitions? Why is the payroll industry consolidating?
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    26 mins
  • Brittany Hodak's Secrets to Building Superfans (Walmart, Disney, Amazon)

    Brittany Hodak's Secrets to Building Superfans (Walmart, Disney, Amazon)
    Dec 18 2025
    📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ Find out how brands like Walmart and Disney create customer loyalty that lasts a lifetime! In this episode of Payrollin', Matt is joined by Brittany Hodak, bestselling author, keynote speaker, and customer experience expert. Brittany has worked with some of the world’s biggest brands, including Walmart, Disney, Katy Perry, and Dolly Parton, helping them turn ordinary customers into passionate superfans. As the former Chief Experience Officer at Experience.com and co-founder of a successful entertainment startup, Brittany shares her expertise on creating unforgettable customer experiences. In this episode, Matt and Brittany discuss: How to turn ordinary customers into loyal superfans. Building a customer experience that keeps clients coming back. The strategies top brands like Walmart, Disney, and Amazon use to create lifelong loyalty. Making customer interactions memorable and impactful. Practical tips for crafting your brand story and turning customers into advocates. ⏰ **TIMESTAMPS:** 0:00 - Introduction: Creating Positive Experiences for Customers 1:34 - Creating Super Fans: Introducing Britney Hodak 2:27 - How to stand out in a commoditized industry like payroll 4:01 - The SUPER Method: Crafting Your Brand’s Story 5:05 - The importance of starting with your story 6:00 - Why telling your brand story matters and differentiates you 6:43 - Brands that effectively tell their story 8:32 - Being memorable in a sea of competitors 9:02 - Britney’s personalized experience with her metal business card 9:57 - Making ordinary moments extraordinary in business 12:45 - Example of adding value: The gas station receipt story 14:50 - Understanding customer needs and finding innovative solutions 15:41 - Storytelling and customer experience: Making your message matter 16:58 - Making customer interactions feel personalized through technology 18:04 - Intentionality in customer handoff moments 19:03 - Consistency in delivering excellent service 21:34 - Super Fans: The intersection of your story and your customer’s story 23:29 - How neuroscience shows the power of storytelling in brand building 24:58 - The power of specificity in storytelling 27:04 - Creating a story set list: Personalizing your brand message 30:16 - Personalizing your brand experience with every customer touchpoint 32:40 - Britney’s thoughts on automation and personalization in business 35:44 - The Apple Watch Snoopy animation: A metaphor for personalized experience 38:04 - How small personal touches can elevate customer experience 40:44 - Automation and personalization: Apple's context-driven experiences 41:45 - Recap and closing thoughts 📧 *GET THE INSIDER NEWSLETTER* 📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ 🎯 *THIS WEEK'S RESOURCE:* 📄 Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 💡 *SCALE YOUR BUREAU WITH OUR HELP:* *Hire Virtual Assistants* - Scale operations at 70% less cost → https://www.outsourcedscale.com/ *Marketing That Works* - Get the system we use → https://underdogdigital.co/ 🔔 *SUBSCRIBE for weekly payroll growth strategies:* → Hit the bell to never miss an episode 💬 *CONNECT WITH MATT:* LinkedIn: https://www.linkedin.com/in/mattvaadi Facebook Group: https://www.facebook.com/groups/payrollinnovation 👉 *TODAY'S GUEST:* → Britney Hodak, Author, Keynote Speaker & Customer Experience Expert → Britney helps brands turn ordinary customers into super fans and is the author of Creating Super Fans. LinkedIn: https://www.linkedin.com/in/brittanyhodak 📘 Creating Superfans: How to Turn Your Customers Into Lifelong Advocates — available on Amazon: https://www.amazon.com/Creating-Superfans-Five-Step-Multiplying-Reputation/dp/1774580780 #payroll #payrollservices #bureauowner
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    43 mins