As a financial advisor, I'm willing to bet almost nobody reads your LinkedIn posts.

But where most advisors trip up is that they think it's a content problem. So, they spend more time creating their content to be smarter, better, and more thorough.

But this is a big, fat mistake.

Why?

You don't have a "content" problem - you have a "nervous system" problem!

If you want people to read (and act on) your LinkedIn posts, then you need to understand how to make a human nervous system (and thumb) stop on a dime.

That's exactly what you'll discover in today's show:

Not how to make "better" content… but how to make content in a way that captures the attention of your ideal clients' nervous systems and "ethically forces" them to engage, read, and act on your LinkedIn posts.

Listen now.

Show highlights include:

• How you accidentally smother your LinkedIn reach before you ever even start writing your post (and one tip to forever improve your impact on LinkedIn) (1:16)

• Why better, smarter, and more thorough content is actually a disadvantage on LinkedIn (1:52)

• How to give your LinkedIn audience a biological reason to stop scrolling (if you aren't able to do this, nobody will ever see your posts) (3:04)

• The "Half Second Secret" for instantly becoming more important than any other advisor your ideal clients follow on LinkedIn (3:34)

• 5 scientifically verified triggers (that have been studied by psychologists for close to 100 years) that have been proven to stop the human thumb from scrolling (3:55)

• Why scrolling on LinkedIn for a few minutes and asking yourself this simple question will automatically make your posts more engaging (7:28)

• How treating LinkedIn's "See More" feature as a subject line will help your posts dominate your competitors' posts in terms of sheer engagement (9:47)

• The one word that stops a human scroll more reliably than any other word ever tested (this is so popular it actually got a nickname called the "Cocktail Party Effect") (12:00)

• A weird, but proven by scientists and researchers in 2001, reason that something bad is stronger than something good (and how to apply this to your marketing for more engagement and profit) (15:03)

• The ONLY type of image to post on LinkedIn if you're an advisor who wants more engagement with every post you make (16:29)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.