What if the secret to winning in branded content isn't reinventing the wheel, but knowing exactly which wheels to put together?

On this episode of Branded Content That Works, we're breaking down how STAT Brand Studio brought a live-streamed branded content event to life at the world's biggest biotech conference, and then squeezed it for everything it was worth.

Host Stine Holmgaard sits down with Brittany Whitmore, Vice President of Commercial Strategy at STAT, and Jesse McQuarters, Editor of Branded Content and Brand Studio Lead at STAT, to unpack their multi-year relationship with bio manufacturing client Cytiva and the live activation they co-created at the BIO International Convention in San Diego.

Brittany and Jesse share how they pitched "blurry lines" instead of finished ideas, why the entire live event was scripted yet had to feel completely unscripted, how a two-person team ran a full-funnel program spanning brand awareness, thought leadership, and lead gen, and how free coffee at a booth turned conference foot traffic into a captivated audience — both in person and on the live stream.

Keywords: Branded content, STAT Brand Studio, Cytiva, Live branded events, Biopharma marketing, Healthcare content strategy, Full-funnel campaigns, Multichannel content activation

Appendix:

The Cytiva Campaign: https://www.statnews.com/sponsor/2026/09/14/keeping-breakthroughs-moving/

STAT Brand Studio website: sbs.statnews.com

STAT Brand Studio LinkedIn: https://www.linkedin.com/showcase/stat-brand-studio/

Brittany Whitmore LinkedIn: https://www.linkedin.com/in/britt-whitmore-0306a513/

Jesse McQuarters LinkedIn: https://www.linkedin.com/in/jessemcquarters/

What if the best branded content campaign you ever produced almost never saw the light of day - not once, but three times?

On this episode of Branded Content That Works, we're breaking down how Fortune Brand Studio turned three years of rejection, a broken wind turbine, floods, and a national grid outage into an award-winning masterpiece.

Host Stine Holmgaard sits down with Megan Gilbert, Vice President of Fortune Brand Studio, and Lauren Chomiuk, Executive Director of Program Management for Fortune Brand Studio, to unpack their six-year journey with Iberdrola, a global energy company based in Spain.

Megan and Lauren share the story behind their brand film Staying Power and its accompanying content hub, including how they pitched the client for three years before winning the business, why a single mechanical failure off the coast of Massachusetts sent them scrambling to Spain, and how constant communication and deep trust turned a string of force majeure events into a campaign that overperformed Fortune's benchmarks by 3x in impressions and 14x in engagement.

This episodes was recorded in FBS's podcast studio in New York.

Produced by Pia de Soiza

Filmed by Youssef Lehnin

Edited by Jonathan Harris

Keywords:
Branded content, Fortune Brand Studio, Iberdrola, Brand film production, Energy marketing, Global branded content strategy

Appendix: https://fortune.com/brandstudio/iberdrola/how-energy-storage-is-redefining-power-on-the-iberian-peninsula/