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Creator CTRL

Creator CTRL

Written by: With Aim
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A podcast about what's happening in the creator economy.





Copyright With Aim
Episodes
  • Who Made the Song You Love?

    Who Made the Song You Love?
    Oct 15 2026
    You love the song. Then you notice how it was made. Does that change anything?
    Coco and Jonny get into YouTube Music’s new labels for AI-generated songs, fictional musicians, awkward song recommendations, and why an artist’s story can matter as much as the sound.
    For the details on what YouTube’s disclosure rules cover, read Creator CTRL: https://withaim.beehiiv.com/
    Sources:
    YouTube’s October 14 announcement: https://blog.youtube/news-and-events/youtube-music-ai-labels/
    YouTube disclosure guidance: https://support.google.com/youtube/answer/14328491
    How content disclosures work: https://support.google.com/youtube/answer/15447836
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    5 mins
  • Your Next Viewer Won’t Search Like You

    Your Next Viewer Won’t Search Like You
    Oct 14 2026
    A blurry haircut photo, a room that sounds like a bathroom, and the words people use before they know your craft. Coco and Jonathan explore why your next viewer might describe a problem very differently from you—and what YouTube’s conversational search expansion does and does not tell us.
    The everyday scenarios are imagined examples, not reported creator experiences.
    Read the companion Creator CTRL newsletter for the practical written version: https://withaim.beehiiv.com/
    Source: YouTube, October 12, 2026 — https://blog.youtube/news-and-events/ask-youtube-web-mobile-tv/
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    6 mins
  • Your Next Business Might Start as a Favor

    Your Next Business Might Start as a Favor
    Oct 13 2026
    Derek Sivers built a way to sell his own music. Friends asked for help, their friends started calling, and a buyer saw an opportunity he had missed. Coco and Jonny follow the small requests that became CD Baby—and the awkward line between a favor and another job.
    A historical story from Sivers’s first-person accounts, not a review of CD Baby today.
    Creator CTRL newsletter: https://withaim.beehiiv.com/
    Read the companion edition for practical ways to assess a recurring request without overcommitting.
    Sources:
    https://sive.rs/ayw3
    https://sive.rs/changeplan
    https://sive.rs/ayw4
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    5 mins
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