711: Seth Godin - Creating Tension, Solving Problems, the Savannah Bananas, Leading Without Authority, Using AI, Hidden Entanglements, and Getting Unstuck (The Knot) cover art

711: Seth Godin - Creating Tension, Solving Problems, the Savannah Bananas, Leading Without Authority, Using AI, Hidden Entanglements, and Getting Unstuck (The Knot)

711: Seth Godin - Creating Tension, Solving Problems, the Savannah Bananas, Leading Without Authority, Using AI, Hidden Entanglements, and Getting Unstuck (The Knot)

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The Learning Leader Show with Ryan Hawk www.LearningLeader.com Connect on socials: Twitter/X - https://x.com/RyanHawk12 Instagram - @RyanHawk12 LinkedIn - @RyanHawk My new book, The Price of Becoming, is a USA Today, LA Times, Success Magazine, and Publishers Weekly Best-Seller! I think you'll find it useful. This is brought to you by Insight Global. If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver. My Guest: Seth Godin is the author of more than 20 bestselling books, including Purple Cow, The Dip, and This Is Marketing. He has written a blog post every day for more than two decades, and it remains one of the most widely read blogs in the world. Before the books, Seth founded Yoyodyne, one of the first internet marketing companies, and sold it to Yahoo in 1998. He later created the altMBA. His new book is The Knot: Problems Can Be Solved. Key Learnings Being early is a courtesy, not a personality trait. "I don't understand why someone would willfully waste somebody else's time." The knot is the point. You can't have a pretzel without the knot, and if you try to undo it you end up with crumbs. Real life isn't like that. Our knots can actually be untied. Teach so that people teach themselves. Seth builds everything around a metaphor that gives people scaffolding, because "the only kind of learning that really happens is autodidact self-learning." Give someone the structure to figure it out and they'll never forget it. Name the baggage, drop the baggage, ship the work. The easiest thing to do with our freedom is pretend it doesn't exist. A man with nine million dollars in the bank told Seth he has to keep doing the work he's known for, because he needs to make a living. No, you don't. Same with the student three years into a four-year degree he hates who says he has to finish. You can choose to finish. Nobody is making you. We stay stuck because it's comfortable. It keeps us safe, guarantees an excuse, takes us off the hook. No agency means no responsibility. It isn't friction, it's hidden entanglements. Friction sounds like a law of nature you can't argue with. Entanglements are long-told stories about how the world is, who we are, what we fear, where our status sits. They form an invisible web, and unlike physics, they're ours to cut. The tell is when a problem gets treated like a situation. In Canadian Inuit territory, people are 500 times more likely to contract tuberculosis than someone in Toronto. We know how to cure it, for a tiny fraction of the healthcare budget. Calling it a situation is what lets everyone off the hook. The blue sweater. As a high school sophomore, Jacqueline Novogratz wore her favorite sweater, a gift from her uncle, blue and white wool with the Alps on it. Cheerleaders teased her for it. She went home and dropped it in a Goodwill box. Fifteen years later, running through the streets of Rwanda at 7:00 in the morning, she saw a seven-year-old boy wearing it. She chased him down, looked in the collar, and found her own name on the tag. That was the moment she let go of being the Stanford grad on the fast track at a New York bank. She has spent the decades since building Acumen and its patient capital model, and by Seth's last count, 600 million of the poorest people on earth live better because of it. What makes someone a leader: they decide to. It has nothing to do with your title. You can lead from anywhere in an organization. Seth gets stuck every single day, and most of the time he stays stuck. That's fine. What matters first is clarity: who is this for, and what is it for? Getting unstuck always means leaving something else behind. The woman with more figure skating gold medals than anyone in history didn't get them by having a life. She got them by having no life for fifteen years. Completely unstuck on gold medals. Deeply stuck on everything else. It's the word "but" that traps you. We only feel stuck when we want one thing and another, and won't be happy without both. Swap the but for an and, or admit which one you're trading away. Six to nine ideas a day, one gets published. Most never get past three words. If you need the perfect idea before you begin, you will never begin. Find the room inside the system, then leave when the system is the obstacle. Jesse Cole inherited minor league baseball's constraints and worked inside them: ridiculous name, puns, a cheering section of seventy-year-old women called the Nana Bananas, players recruited for charisma over hitting. Years of sellouts, home and away. Then the league itself became the thing in the way, so he left it. Multiple things fail at every Bananas show, every single night. That's the price. The question worth sitting with is what it actually costs you to not be perfect. If Seth's book The Practice were one page long, it would say give up your commitment ...
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