Georgina Sala Gasol - What Pharma, Insurance & Retail Taught Her About Customers cover art

Georgina Sala Gasol - What Pharma, Insurance & Retail Taught Her About Customers

Georgina Sala Gasol - What Pharma, Insurance & Retail Taught Her About Customers

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Not every customer moment deserves investment. Georgina Sala Gasol (Roche, Zurich, Nespresso) shares how to find the few that matter to both the customer and the business, build them with 40+ markets, and turn experience design into a true business partner.
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