00:29 Rob welcomes Scott Budreau, the brains, sweat and tears behind Intrigue’s Landscape CRM.

01:10 Scott’s background: building and implementing CRMs for companies, plus running his own home services business.

01:41 What the Landscape CRM is: the only sales and marketing CRM built for landscapers, with about 100 clients and just under 500 active monthly users.

02:10 The big question: what’s the primary growth constraint holding green industry entrepreneurs back?

03:24 Why adoption has to come from the top down, connecting with tools like LMN and Aspire, automating the five minute rule, and the sales process that comes built in.

05:53 The mindset of the most successful clients: tie the CRM to revenue goals, get the whole team on it, and live by “if it’s not in the CRM, it didn’t happen.”

07:20 Rob’s observation: 99 out of 100 companies track job costing and profitability, but sales and marketing get no visibility at all.

08:42 Operational tools vs. a true CRM, and why capturing every lead (website, phone, ads, referrals, a neighbor’s info on a napkin) keeps deals from slipping through the cracks.

10:14 The reverse math: tying your revenue goal to close rate, quotes, leads and ultimately your marketing budget.

11:47 How hard is it to get started? Scott explains why your process is probably not as unique as you think.

12:38 The biggest surprise of the last two years: how much changes when owners simply start tracking what they’re doing.

13:45 Beyond sales: email marketing, social media, Google reviews, and replacing tools like MailChimp.

14:29 Ian from Terraforma builds a mulch email drip campaign that generates $75K, then $115K.

15:54 Hormozi’s “black box that prints money” concept from the Acquisition.com workshop, and how Ian built one.

17:23 Voice AI explained: an AI agent that answers when you can’t, after hours, weekends, or during busy season.

20:02 How many calls are you missing? Rob puts the number at 33%, and nobody leaves voicemails.

21:21 John from Enviroscape goes from pen and paper calendar to “AI rockstar” with Mary, his voice AI receptionist.

22:51 Teaching Mary to pronounce Enviroscape, and the $8K after hours project she captured in the first 30 days.

24:27 What’s next: a mobile app, AI sales coaching features planned for 2027, better email campaign insights, and bi-weekly training and open office hours (open to non-customers too).

26:46 How to reach Scott and learn more about the Landscape CRM.

27:13 Scott’s recommended read: Who Moved My Cheese by Dr. Spencer Johnson.