An engineer by trade, Alex Collmer has made a career living at the intersection of technology, design, and consumer entertainment. In his role as Founder and Executive Chairman of Vidmob, Alex leverages artificial intelligence (AI)-based software that improves creative and media performance by helping brands and agencies derive their own insights and ensure that those learnings are applied across all flighted media.

On this episode of the On Scope podcast, Alex joins host Mike Berberich in ANA studios to discuss how marketers can survive the coming wave of AI-powered “infinite creative” by harnessing their brand’s proprietary creative data. During their conversation, Mike and Alex covered a ton of fascinating topics, including:

• Where the competitive advantage will lie in a media landscape in which the playing field has been leveled by an abundance of data insights
• The definition of infinite creative and why Alex believes it will soon overwhelm modern marketing workflows
• Where the line between proprietary data advantage ends and shared industry intelligence begins
• How brand marketers using off-the-shelf AI tools can start building their own proprietary creative sources

On “The Winner’s Circle,” Mike and show producer Ryan Dinger discuss a new B2 Award Case Study on FIS’s “Money in Harmony” campaign, which was the 2026 B2 Awards Gold Winner in the Video Marketing category. Mike and Ryan cover what they loved about this campaign — which envisioned a dystopic world in which FIS no longer existed — including how the brand landed on a great idea and then went bold with it, rather than aiming for bold and then landing on the idea. You can check out the full slate of 2026 B2 Award Case Studies by visiting www.ana.net/B2casestudies.

Whether it be AI creative powered by data or groundbreaking creative, the marketing industry is always moving forward. If you’d like to be one of the engines driving that progress, then you need to consider becoming a partner through the ANA’s sponsorship program. To learn more about how your company can invest in the future of marketing, visit us at www.ana.net/sponsorship.

Have an idea for a guest or topic you'd like to see On Scope? Let us know by emailing onscope@ana.net.