Welcome to Direct Edge - the podcast where business leaders share the strategies behind building companies that are both scalable and profitable.

I’m Wilson Zehr, founder and CEO of Zairmail, Cendix, and several other startup ventures. Alongside building tech companies, I also teach marketing, finance, and business strategy at the university level.

Over the past 20-plus years, I’ve studied what separates businesses that thrive from those that struggle to grow. Time and again, it comes down to one thing: building smart strategies around your core competencies.

In each episode, I sit down with CEOs, presidents, and senior executives who’ve mastered sustainable growth in highly competitive markets. We dig into the marketing strategies, operational systems, and competitive advantages that actually drive measurable results.

You’ll hear how successful leaders identify what makes them unique—and how they build the right mix of tools, processes, and teams to scale efficiently while maintaining exceptional client service.

From customer acquisition strategies that work at scale to operational excellence that supports rapid growth, we explore the practical frameworks that separate market leaders from everyone else.

Whether you’re scaling a company, leading growth initiatives, or looking for proven strategies in competitive markets, you’ll walk away with actionable insights from executives who’ve cracked the code.

Direct Edge — where scalable growth meets real-world execution.