Strategy Cafe Episode 2 - Where Should You Spend Your Time to Grow Your Business?In this session of Strategy Cafe, Chris Thompson and Timothy September dive deep into one of the most critical questions for entrepreneurs: Are you spending your time on the right tasks?Whether you're brand new to business or have been running one for years, this conversation will help you identify high-value activities that actually move the needle versus low-value busywork that keeps you stuck.CHAPTERS:00:00:00 Welcome to Strategy Cafe00:01:53 Where are you spending time in your business?00:03:04 The $5/hour vs $5,000/hour task framework00:06:02 The 4-Hour Workweek paradigm shift00:08:35 Selling recordings - entry offer vs core offer00:12:55 When are you ready for paid traffic?00:16:36 The Customer Value Journey explained00:21:10 Converting casual conversations into clients00:25:30 Using double binds for better follow-ups00:29:14 QR code keychain idea for lead capture00:31:35 Eugene Schwartz's levels of awareness00:35:13 Branding your offer with a unique name00:37:17 Packaging your methodology into a book00:45:21 Using QR codes in books to build your list00:49:19 Building an email follow-up sequence00:51:26 Lead magnets vs tripwires - don't sell homework00:54:21 Free resource - pykthos.com/getleads00:58:57 What is the Pykthos Mastermind?01:04:27 Using AI to build websites fast01:07:02 Why shorter videos perform better01:11:23 Social media video tips - mise en place method01:19:28 AI website builder demo in Pykthos01:33:02 Brain Software self-hypnosis resource01:33:47 Wrap up and next stepsIn this episode, we discuss:- The difference between $5/hour tasks and $5,000/hour tasks (inspired by Perry Marshall's 80/20 Sales and Marketing)- The Customer Value Journey - how to turn strangers into customers- How to leverage AI to delegate low-value work- Why human conversations are what actually sell- Real challenges from our community - attracting clients, building funnels, social media struggles- When you're ready for paid traffic vs organic- How to name and brand your offer for maximum impact- Lead magnets and tripwires - what works and what doesn't- Social media video tips for better engagement- Live demo of AI-powered website buildingFeatured in this session:Chris Thompson - Co-founder of Pykthos Timothy September - Co-founder of PykthosResources Mentioned:- Pykthos Mastermind - pykthos.com- Free Lead Magnet Training - pykthos.com/getleads- Perry Marshall's 80/20 Sales and Marketing- Tim Ferriss' The 4-Hour Workweek- Lovable.dev for AI website building- Loom for video messagingJOIN THE NEXT STRATEGY CAFE (FREE)If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafeWORK WITH US INSIDE THE PYKTHOS MASTERMINDIf this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com/

This is an unfiltered Strategy Café session for practitioners who want to treat their work as a real business instead of a hobby. In this live session, real questions turned into real clarity.In this episode, we talk about: • When you are “ready” to structure your practice as a real business • How specific your niche should be and how to choose who you serve • Why picking one niche doesn’t reduce opportunity • How to avoid tech overwhelm and know what matters first • When to get testimonials and how to collect them • Why email deliverability matters and how to set it up professionallyTABLE OF CONTENTS / TIMESTAMPS00:00:00 Welcome to Strategy Café - Introduction00:02:02 Business Incorporation and Legal Foundations00:03:30 Benefits of Corporate Structure00:04:33 Legal Protection and Tax Considerations00:10:30 Choosing Your Niche and Target Audience00:21:20 Marketing and Positioning Strategies00:29:10 Business Tools and Platform Considerations00:41:55 Prioritizing Conversations Over Complex Funnels00:50:35 Simplifying Business Funnels01:05:40 Testimonial Strategy01:09:50 Professional Email and Communication01:19:55 Leveraging AI in Business01:24:40 Local vs. Global Positioning01:29:20 The Value of Community01:35:10 Call to Action01:36:04 Closing RemarksJOIN THE NEXT STRATEGY CAFÉ (FREE)If you want to be in the room for the next live session, you can register here:https://pykthos.com/cafeWORK WITH US INSIDE THE PYKTHOS MASTERMINDIf this session helped you see what’s possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here:https://pykthos.com/mastermindThe Strategy Café is where you get clarity.The Mastermind is where you build the system around it.