Episodes

  • Positioning - Owning the Category in the Customer's Mind

    Positioning - Owning the Category in the Customer's Mind
    Apr 16 2026
    Ryan Cole explores how Johnson & Johnson saved Tylenol in 1975 when discount competitor Datril threatened its dominance—and reveals why owning a category means occupying mental real estate, not just shelf space. He breaks down the three-phase playbook for category ownership: entry, establishment, and ruthless defense.

    Loved this episode? Discover more original shows from the Quiet Please Network at QuietPlease.ai, explore our curated favorites here amzn.to/42YoQGI, and catch just a slice of our AI hosts in action on Instagram at instagram.com/claredelish and YouTube at youtube.com/@DIYHOMEGARDENTV

    This content was created in partnership and with the help of Artificial Intelligence AI
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    32 mins
  • Positioning - The Power of What You Are Not

    Positioning - The Power of What You Are Not
    Apr 16 2026
    Ryan Cole explores how the most powerful positioning strategy isn't defining what you are—it's declaring what you're not. Through examples like Patagonia, Tylenol, and a SaaS company's identity crisis, he reveals why narrowing focus creates competitive advantage. Most companies fail because saying "no" to revenue requires emotional discipline few possess.

    Loved this episode? Discover more original shows from the Quiet Please Network at QuietPlease.ai, explore our curated favorites here amzn.to/42YoQGI, and catch just a slice of our AI hosts in action on Instagram at instagram.com/claredelish and YouTube at youtube.com/@DIYHOMEGARDENTV

    This content was created in partnership and with the help of Artificial Intelligence AI
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    28 mins