THE BUSINESS REALITY CHECK PODCAST

Episode 1: The Gap Between Loving Your Work and Making Money From It with Melinda Schmitz, Founder of Lifestyle Techniques

Five years into her business. Working full-time. Posting every day. Running ads. Spending money on courses and tools. And Melinda Schmitz still couldn't figure out why her calendar wasn't full.

She teaches confidence and social skills to young people—work she genuinely loves. But she told us she's frustrated at a 9 out of 10, exhausted, and wondering if all this effort was worth it.

In this episode, we figure out what's actually broken. Turns out, Melinda was using the wrong words to describe what she does, trying to serve three completely different audiences at once, and spending her limited time on things that would never lead to bookings.

We talk about why "etiquette" isn't what parents are searching for. Why trying to serve tweens, teens, and adults means nobody knows if you're for them. And why Melinda had a goldmine list of leads she never called because she didn't know what to say.

By the end of the conversation, she knows exactly who she's building this business for and what needs to happen next.

About Melinda Schmitz:
Melinda is the founder of Lifestyle Techniques, where she teaches confidence and social skills to young people. Connect with her:

• Website: https://lifestyletechniques.com/
• Instagram: https://www.instagram.com/m_schmitz_lifestyle_techniques/
• Facebook: https://www.facebook.com/lifestyletechniques

The Business Reality Check Podcast is your dose of clarity. Hosted by Jonna and Lori, Co-Founders of the 6-figure coaching mentorship, Thrive Collective. This podcast is for successful business owners and solopreneurs who feel burnt out and unfulfilled.

They dive deep to uncover the strategic misalignment that is silently sabotaging your success. Learn to eliminate the exhaustion, anchor your foundations with intentional processes and firm boundaries, and achieve total alignment between your life, your offer, and your dream client to stop the cycle of burnout and truly thrive. Real conversations. Real problems. Real solutions.

Watch more episodes & apply to be a guest: ⁠https://www.thrivecollective.shop/podcast