This one is special, host Lyss sits down with MAD Social Agency founder Maddie Thompson for a deep conversation on how MAD got built, where it's going, and what 5 years of scaling 400+ businesses has actually taught her about content, marketing, and running a creative company.

What started as a side project in 2020 turned into one of Canada's fastest-growing creative agencies.

What's inside this episode:

→ Why most agencies overcomplicate strategy and underdeliver on results

→ The biggest mistakes founders make when they try to grow on social media

→ Where Maddie thinks content, AI, and the platforms are heading next

→ What it actually takes to build a remote creative team that performs

About Maddie Thompson:

Maddie Thompson is the founder of MAD Social Agency. A 30 Under 30 honoree, ranked Top 1% in Digital Marketing in Canada and Top 2% worldwide. She built MAD from her apartment in Winnipeg into a multi-city creative agency that's worked with 400+ businesses across North America.

About MAD Social Agency:

MAD is a creative agency specializing in marketing strategy, content creation, paid ads, and social media management. Based in Winnipeg, Manitoba with team across North America. madsocialagency.com

Connect:

📲 Maddie: @maddie.thompson

📲 MAD: @madsocialagency

🎙️ Host Lyss: @lysshoude

💼 LinkedIn: MAD Social Agency / Maddie Thompson

🌐 Web: madsocialagency.com

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