Andrew Miles Davis covers a week defined by AI creeping into places people did not expect, starting with director Ash Kusha releasing a fully AI-generated 135 minute feature film of the Odyssey for a five-figure budget days before Christopher Nolan's £250 million Hollywood version hits cinemas, inviting direct comparison between the two. He also covers new data showing 41% of LinkedIn posts are now confirmed AI generated, YouTube clarifying which types of AI content will lose monetisation, and Meta's facial recognition smart glasses feature being framed as an accessibility tool despite the company's history of shifting intentions once features roll out widely. Other stories include 26 Meta employees suing the company over an AI scoring system that disproportionately selected staff on medical, parental, and disability leave for redundancy, Google facing a major AI training lawsuit from publishers alleging altered copyright metadata, Claude launching a usage reflection dashboard called Reflect, and OpenAI's first hardware product, a screenless smart speaker with a built-in camera, being pushed back to 2027. Subscribe to In AI Nutshell for the AI news that matters to marketers, every Friday in ten minutes.

Andrew Miles Davis breaks down six marketing trends identified by an Adweek reporter's conversations at Cannes, offering his own take on each and where AI genuinely fits. He covers the creator economy maturing from audience-building into proper business-building, the ongoing shift from text towards video and audio consumption, why format now matters less than the strength of an underlying idea and personal IP, the tension businesses feel between AI excitement and fear of being left behind, AI agents moving into everyday messaging apps as a new front door for brand interaction, and the rising value of high-quality journalism as AI models exhaust the fresh public data they rely on. Andrew closes with the argument that the real winners will not be the people generating the most AI content, but the people creating ideas AI cannot invent on its own. Subscribe to In AI Nutshell for daily ten-minute episodes connecting AI to the wider shifts happening across marketing and media.

Andrew Miles Davis answers eleven randomly generated questions in his monthly format, covering everything from AI predictions he thinks will never materialise to the marketing trend he expects people to look back on in ten years and laugh. He makes a direct case for why AI copyright will likely never be properly resolved given the lack of incentive for major companies to fix it, and argues that businesses consistently overestimate the value of content while underestimating the discoverability and promotion needed to get it seen. He also shares the AI feature he thinks gets the least attention, training the model itself and imagination over prompting mechanics, and closes with the one AI habit he thinks everyone should build: putting in daily reps while the current window of opportunity is still open. Subscribe to In AI Nutshell for one of these unscripted, unfiltered episodes every month alongside daily ten-minute AI insight.