In this episode, Sofia Pusa speaks with Asya Demidova, a versatile art director and creative freelancer recognized for her playful illustrations and story-driven designs. Asya shares how she navigates self-doubt, develops her artistic voice through personal projects, overcomes creative blocks, and transitioned from management to design. Drawing on her experiences across agencies, freelance projects, and collaborations with major clients, she offers practical advice for creatives seeking confidence, inspiration, and clarity in their work.

Key Takeaways

• Navigating self-doubt and building creative confidence
• Overcoming creative blocks and finding inspiration
• Lessons from transitioning across roles and creative experiences

Asya Demidova is a multidisciplinary Art Director and creative freelancer with over eight years of experience, specializing in experimental and strategic design solutions. Her design practice centers on translating ideas into visual narratives. She builds refreshing brand identities and 3D illustrations that blend storytelling with playful, impactful design. Asya's expertise spans the cultural, fashion, tech, and commercial sectors, where she crafts compelling branding and visual strategies. She has worked with major clients such as Google, Microsoft, and Meta at an agency, and has collaborated with brands like LazyOaf and Pull&Bear. Additionally, she creates whimsical illustrations for top publications like The New York Times, Wired, Bloomberg, and Vox. Based in Dublin, Asya brings her playful, memorable designs for clients worldwide, connecting across diverse markets.

Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true.

Website | Instagram | Behance

Website | Instagram | TikTok

Website | Instagram

Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast

Content warning: mentions of suicide and postpartum depression.

Photographer Dola Posh joins the podcast to share her powerful story of navigating motherhood, mental health, and creative identity. In this deeply moving conversation, Dola opens up about her experience with postnatal depression and the transformative decision to turn her struggles into a celebrated series of self-portraits. Her journey reveals how the darkest times can spark unexpected creative breakthroughs and how honesty, vulnerability, and resilience can shape an artist's voice. This episode is a testament to the healing power of art and the courage it takes to share your truth.

Key Takeaways

• Turning postpartum depression into creative breakthroughs

• Starting over in a new country

• Why vulnerability and honesty are your superpowers

• Healing through self-portraiture

Dola Posh is an award-winning photographer based in England whose work explores self-identity, motherhood, and postpartum depression. A recipient of the 2024 Leica Women Foto Project Award, her photographs have appeared on UK billboards, on the cover of The Guardian, and in exhibitions including 1-54 Contemporary African Art Fair and Leica Gallery Boston. Her work has been featured by BBC News, The Guardian, Vogue Italia, CNN, and more. Through her Auric Moms platform, she also speaks and leads workshops on mental health and postpartum depression. A member of Women Photograph and Black Women Photographers and a Fellow of the Royal Society of Arts, Dola uses her art to elevate and illuminate the narratives of Black women and mothers.

Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true.

Website | Instagram

Website | Instagram | TikTok

Website | Instagram

Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast

Sofia Pusa chats with Wilfrid Wood, an artist celebrated for his quirky and insightful portraits, created using everything from plasticine to watercolor. In this episode, Wilfrid offers an unfiltered look at the realities of carving your path as an artist: from battling self-doubt and the pressure of time to the pivotal choices that shaped his distinctive artistic voice. From his early days at Spitting Image to forging his own path, Wilfrid's story is refreshingly honest and deeply inspiring.

Key takeaways

• How to find your artistic voice

• Using anxiety and self-doubt as unexpected creative fuel

• Balancing commercial pressure with personal expression

• The impact of beauty and Instagram on artistic work

Wilfrid Wood is an artist living and working in Hackney. He mainly depicts people who message him on Instagram. Plus the occasional tree. The most important thing is that he gets as much character into the portrait as possible, be it animal or vegetable.

Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true.

Instagram

Website | Instagram | TikTok

Website | Instagram

Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast

Sofia Pusa chats with Liz Mosley, a graphic designer, solopreneur, podcaster, and Adobe Express ambassador who made a pivotal decision to turn a moment of rejection into a career-defining opportunity. In this episode, Liz shares how choosing to reframe failure, embrace pitching, and let go of perfectionism helped her unlock new doors.

They also discuss how two significant moments – becoming a parent and launching her podcast – shaped not only Liz's creative career but her approach to success.

Key Takeaways

• Turning a rejection moment into a life-altering decision

• Pitching without fear and the power of mindset

• Letting go of perfectionism for growth

• How parenting and podcasting reshaped Liz's creative journey

Liz Mosley is a graphic designer with over 15 years experience and now specialises in creating creative branding, animated GIFS and websites for small business owners. She hosts the Building Your Brand podcast which with the help of her guests and solo episodes helps small businesses owners feel more confident about all aspects of branding and marketing. Liz also teaches courses and workshops showing people how to create their own branding and GIFS if they don't have the budget to outsource it. Her goal for her clients and students is for them to come away with branding that they love that helps them to feel so proud and confident promoting their businesses and sharing what they do with the world.

Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true.

Website | Instagram | Podcast

Website | Instagram | TikTok

Website | Instagram

Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast