Can an insurance and financial services company build an in-house agency in a highly regulated industry?

It's not impossible and might be the way to go!

In our newest episode, Beth Anne Mandia of TruStage shares how she built the in-house agency as a response to a reorg at the company and its marketing department. She explains the challenges in the financial services industry, how she leads the team with process driven creative and her love of well-written copy.

Listen to the newest episode of the In.Studio In-House Podcast on in-house marketing and advertising here!

Ideal Industries isn’t a household name, even though their products have been used on every NASA mission including the Apollo moon landings. In this episode, Mikaela Maloney Sr of Content and Communications, tells the story of how she helped to build a fully remote in-house brand marketing team that has transformed this century old, sales driven, B2B company into a marketing lead organization with its own influencer and video programs. This is a fascinating story of transformation that showcases the power and possibilities of in-house.

Can an in-house agency be more than just a faster and cheaper option? Our guest for this episode, Jeremy Jones of Mailchimp’s Wink, proves that not only can in-house teams meet the demands of ever tightening budgets and workloads, but they can produce award winning creative while doing it. Ad Age named Wink the in-house agency of the year in 2023 and Jeremy shares the challenges, strategies, methods and passion that it takes to become one of the top creative teams in the space. He also discusses navigating a corporate merger, the role of AI in creative work and fostering a community of in-house teams from other companies and industries.

Links to the campaign examples mentioned in the episode:

• Mailchimp Your Marketing: https://www.youtube.com/watch?v=N9r3b2qneTc
• Clustomer: https://www.youtube.com/watch?v=FYMxC28Qy_A

Welcome to the premiere episode of the In House Podcast, a series where leaders in in-house marketing and advertising tell their stories. I'm Craig Teper, the co-founder of In Studio, a digital production consultancy for in-house agencies. We're producing this podcast to create a community where best practices, advice and hard learned lessons from our friends and colleagues across the industry can be shared.

We start with the most comprehensive picture of the state of the industry that you're likely to find. The results of the Association of National Advertisers continued rise of the in-house agency survey, the ANA has been publishing this industry spanning report every five years since 2008. And joining us today are its authors, Bill Duggan and Greg Wright.

Bill and Greg, of their fingers on the pulse of in-house like no one else. And I think you'll be surprised by many of their findings. So now, in their own words, Bill and Greg discuss the data and insights from the most recent survey completed in 2023.