In this episode of Independent Minds by Pictet, we sit down with Eve Laurier, Global Head of Marketing and Communications at Bombardier, one of the world’s most iconic private aviation companies.

Bombardier designs, manufactures and services some of the most advanced business jets in the world, flying in over 100 countries and serving ultra high net worth individuals, global CEOs, governments and leading corporations.

Eve shares what it really takes to market and sell in one of the most exclusive industries in the world, and how Bombardier successfully rebuilt its reputation after a major transformation.

We explore what luxury truly means at the highest level, how billionaires make purchasing decisions, and why service, trust and long term relationships matter more than the product itself.

From leadership and confidence to brand storytelling, career risk and building world class teams, this conversation offers rare insight into both private aviation and the mindset required to operate at the top.

This episode is about leadership, confidence, resilience, reputation and learning to figure things out without trying to do it alone.

In this episode you will learn:

• What Bombardier does and how private aviation really works
• How billionaires and ultra high net worth individuals buy private jets
• What luxury actually means beyond products and price
• How Bombardier rebuilt its reputation after years of transformation
• Why service and customer experience matter more than aircraft specs
• How complex private jet manufacturing and supply chains really are
• Eve’s career journey from advertising to global leadership
• Why “figure it out” is a critical leadership mindset
• How to build confidence through risk taking and responsibility
• Why the best leaders learn to get out of their own way

TIMESTAMPS

00:00 Intro Who is Eve Laurier and what Bombardier does

01:10 What Bombardier builds and why business jets matter

02:20 Eve’s role as Global Head of Marketing and Communications

03:40 The challenge of marketing to ultra high net worth individuals

05:00 What luxury really means at the highest level

06:30 How billionaires actually buy private jets

08:10 Inside the private jet customer experience

09:50 How private jets are manufactured and why it is so complex

12:00 Craftsmanship interiors and aircraft customisation

13:40 Eve’s career journey and the “figure it out” mindset

16:00 Rebuilding Bombardier’s brand and reputation

18:10 Leadership lessons and building world class teams

20:00 Confidence risk taking and career growth

22:40 Why successful leaders do not do it alone

24:50 The explosion of demand in private aviation

27:30 Why private jets are growing faster than ever

Follow Independent Minds by Pictet

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LinkedIn: The Pictet Group

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Instagram: @bombardier_jets

Website: https://bombardier.com/

In this episode of Independent Minds by Pictet, Rushil, co founder of Urban Greens, shares how three friends left successful corporate careers to build one of London’s most recognisable healthy fast food brands.

Urban Greens was created to change how people think about fast food by proving that healthy, fast and great tasting food can coexist on the high street. What started as an idea during their corporate years became a carefully built brand focused on quality, experience and long term sustainability.

We explore how Rushil balanced a demanding finance career while building Urban Greens, why the founders waited years before going all in, and what it really takes mentally to become an entrepreneur in the food and beverage industry.

From branding and customer experience to pricing strategy, digital growth and social media awareness, this conversation goes deep into what it means to build a food brand designed to last rather than chase hype or exits.

This episode is about patience, calculated risk, resilience and creating something meaningful in a highly competitive market.

In this episode you will learn

What Urban Greens is and how it redefined healthy fast food in London

Why fast food in the UK has traditionally been associated with unhealthy choices

How the founders built the brand while working full time corporate jobs

When and why Rushil decided to leave finance and go all in

The mental pressure and resilience required to be an entrepreneur

Why grit often matters more than having a perfect product

How Urban Greens approached branding store design and customer experience

Why UK consumers respond differently to food brands than US consumers

How social media builds awareness rather than instant revenue

Why Urban Greens prioritised steady growth over fast expansion or exits

TIMESTAMPS AND CHAPTERS

00:00 Intro Who is Rushil and what is Urban Greens

00:35 What Urban Greens is and why healthy fast food was missing in London

01:40 Why fast food in the UK had a negative reputation

02:55 Finding inspiration from Europe the US and Scandinavia

04:10 Building Urban Greens while working corporate jobs

05:20 Using networks instead of consultants to build the business

06:45 Balancing finance careers with startup calls and negotiations

07:40 When the idea shifted from side project to full commitment

09:05 Deciding to leave stable careers to build a salad brand

10:30 The mental toll of entrepreneurship and uncertainty

12:05 Why grit and resilience matter more than perfection

13:40 Educating the market and pricing healthy food confidently

15:20 Branding psychology differences between the UK and the US

17:05 Designing Urban Greens as an experience not just a product

19:00 Influences from Scandinavia Japan South Africa and California

21:15 Social media awareness versus direct sales

23:00 Why Urban Greens prioritised steady sustainable growth

24:30 The problem with exit driven entrepreneurship culture

26:10 Fulfilment money and redefining success as a founder

28:00 Risk taking calm decision making and long term thinking

30:00 Final reflections on building something that lasts

Follow Urban Greens

LinkedIn: Urban Greens

Website: https://www.urbangreens.co.uk

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In this episode of Independent Minds by Pictet, Dominic Ponniah, co founder of Cleanology, shares how he scaled a family run cleaning business into a £25 million national facilities management company serving blue chip corporates, law firms, broadcasters, car brands and even the Royal Household.

We discuss how Cleanology grew from a small London operation into a nationwide provider across 17 cities, what it really takes to scale a labour intensive services company, and why the biggest challenge in facilities management isn’t operations, it’s people.

From early Google Ads hacks and strategic acquisitions to running 120 hour workweeks, surviving Dragons’ Den, and now stepping into the Chairman role after 22 years, Dominic explains the full journey of building a company that can operate without the founder.

In this episode you will learn:

What Cleanology does and why blue chip clients trust them

How the company won the Royal Household contract through Google search

Why scaling nationally requires new systems, people and structures

How a single acquisition transformed the company’s profitability

The real challenges of hiring, retention and evolving the team as you grow

Why founders must learn to let go if they want their company to mature

How Dominic expanded into Manchester and why it worked

What Dragons' Den taught him about resilience, rejection and PR

Why Cleanology moved from founder led to professionally managed

What Dominic plans next: writing a book, learning to fly, and new ventures

Timestamps

00:00 Intro: Who is Dominic and what is Cleanology

00:32 What Cleanology does and how they serve blue chip clients

02:10 How the Royal Household found them on Google

04:28 The family origin story and working with his mother

06:45 Early growth, Google Ads and £80 per click competition

09:12 The acquisition that changed the company’s trajectory

11:05 Expanding from London to Manchester, the pivotal moment13:18 Launching 17 cities in 12 months after COVID

15:40 Scaling challenges, people, culture and evolving roles

17:28 Hiring by instinct, team buy in and hard lessons

19:40 Dragons’ Den, why Dominic was rejected

23:10 The rickshaw startup and 120 hour workweeks

26:50 Why he never worked for anyone else and why founders value freedom

28:15 On being “unemployable” and hiring entrepreneurial personalities

30:04 Building teams, autonomy and internal entrepreneurs

31:42 Advice for young founders entering traditional industries

33:20 Stepping down as CEO after 22 years, why now

35:55 Preparing the business to run without the founder

37:25 What’s next, book, pilot licence, new ventures and possibly politics

39:10 Final reflections on leadership, scale and legacy

Follow Cleanology LinkedIn: CleanologyWebsite: https://cleanology.com

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GroupWebsite:https://www.pictet.com