Most founders believe that if you build a great product, growth will follow.But what if the real game is not growth?What if it is getting people to come back again and again?In this episode, we sit down with Nir Eyal, former professor at Stanford University, early angel investor in Canva, and a New York Times bestselling author of:• Hooked• Indistractable• Beyond BeliefHe breaks down one of the most important ideas in business:- Why 90 percent of startups fail even with great products- Why you can buy growth but you cannot buy engagement- And how the world’s biggest companies build habits using psychologyAt the center of it all is a simple idea The Hook Model:TriggerActionVariable RewardInvestmentA four-step loop that explains how products go from being used to becoming habits.From habits vs routines to belief systems that control behavior, this episode will change how you think about products, motivation, and your own life. If you are a founder, operator, or creator building for consumers, this episode will change how you design and scale

Most people think the US dollar will rule the world forever.But what if the country that printed $3.3 trillion since 2020 and invaded Iraq while the world cheered is actually heading toward collapse?In 1976, British general Sir John Glubb published The Fate of Empires. He studied 11 empires across 3,000 years. Every single one lasted roughly 250 years.America was founded in 1776.Today, Balaji Srinivasan sits down with us to break down how and why the American empire is ending. Former CTO of Coinbase, former GP at Andreessen Horowitz, Stanford PhD, angel investor in 100+ startups, and author of The Network State. He called Bitcoin, remote work, mRNA vaccines, and the pandemic years before the mainstream caught on.In this episode, he explains how the world's most powerful economy is silently collapsing, and why the next decade belongs to countries like India, powered by technology, talent, and thorium.What you'll learn:- How the American empire peaked on September 10, 2001- Why dollar inflation is a global tax, and what Milton Friedman said about it- The petrodollar: oil-for-dollars, one of history's most profitable business models- Glubb's 250-year rule, and why 2026 fits the pattern of every empire that fell- Why Bangalore now beats San Francisco to live in- What Indians and the diaspora must do right now to ride this shiftIf you're an entrepreneur, investor, policymaker, or student, this episode will change how you see America, the dollar, and India's place in the next century.Watch the full episode now.

Video Introduction:Everyone wants to become a content creator today, but the real question is: do creators actually earn well? Can you make ₹1 crore at 22 through content creation?In this episode, we break down the reality of the creator economy with industry professionals Viraj Sheth (Co founder & ceo) Monk Entertainment, Ayush Wadhwa (Founder, Owled Media), and Aryan Anurag (Co Founder) Binge Labs. These are leading agency founders who work closely with top creators, founders and brands, acting as a bridge between the two. They have helped scale creators, secure brand deals, and build sustainable income streams.What you will learn:Can a 22-year-old realistically earn ₹1 crore through contentIs content creation a sustainable career in 2026Passion vs strategy in content creationWhy niche creators often earn more than creators with large but generic audiencesHow brand deals work and how creators are evaluatedThe role of YouTube, Instagram, LinkedIn, and X (Twitter) in building a careerThis episode is for aspiring creators, founders building a personal brand, and businesses planning their content strategy. If you want to understand how the creator economy really works.