Most founders believe that if you build a great product, growth will follow.But what if the real game is not growth?What if it is getting people to come back again and again?In this episode, we sit down with Nir Eyal, former professor at Stanford University, early angel investor in Canva, and a New York Times bestselling author of:• Hooked• Indistractable• Beyond BeliefHe breaks down one of the most important ideas in business:- Why 90 percent of startups fail even with great products- Why you can buy growth but you cannot buy engagement- And how the world’s biggest companies build habits using psychologyAt the center of it all is a simple idea The Hook Model:TriggerActionVariable RewardInvestmentA four-step loop that explains how products go from being used to becoming habits.From habits vs routines to belief systems that control behavior, this episode will change how you think about products, motivation, and your own life. If you are a founder, operator, or creator building for consumers, this episode will change how you design and scale

Most people think the US dollar will rule the world forever.But what if the country that printed $3.3 trillion since 2020 and invaded Iraq while the world cheered is actually heading toward collapse?In 1976, British general Sir John Glubb published The Fate of Empires. He studied 11 empires across 3,000 years. Every single one lasted roughly 250 years.America was founded in 1776.Today, Balaji Srinivasan sits down with us to break down how and why the American empire is ending. Former CTO of Coinbase, former GP at Andreessen Horowitz, Stanford PhD, angel investor in 100+ startups, and author of The Network State. He called Bitcoin, remote work, mRNA vaccines, and the pandemic years before the mainstream caught on.In this episode, he explains how the world's most powerful economy is silently collapsing, and why the next decade belongs to countries like India, powered by technology, talent, and thorium.What you'll learn:- How the American empire peaked on September 10, 2001- Why dollar inflation is a global tax, and what Milton Friedman said about it- The petrodollar: oil-for-dollars, one of history's most profitable business models- Glubb's 250-year rule, and why 2026 fits the pattern of every empire that fell- Why Bangalore now beats San Francisco to live in- What Indians and the diaspora must do right now to ride this shiftIf you're an entrepreneur, investor, policymaker, or student, this episode will change how you see America, the dollar, and India's place in the next century.Watch the full episode now.

Video Introduction:Everyone wants to become a content creator today, but the real question is: do creators actually earn well? Can you make ₹1 crore at 22 through content creation?In this episode, we break down the reality of the creator economy with industry professionals Viraj Sheth (Co founder & ceo) Monk Entertainment, Ayush Wadhwa (Founder, Owled Media), and Aryan Anurag (Co Founder) Binge Labs. These are leading agency founders who work closely with top creators, founders and brands, acting as a bridge between the two. They have helped scale creators, secure brand deals, and build sustainable income streams.What you will learn:Can a 22-year-old realistically earn ₹1 crore through contentIs content creation a sustainable career in 2026Passion vs strategy in content creationWhy niche creators often earn more than creators with large but generic audiencesHow brand deals work and how creators are evaluatedThe role of YouTube, Instagram, LinkedIn, and X (Twitter) in building a careerThis episode is for aspiring creators, founders building a personal brand, and businesses planning their content strategy. If you want to understand how the creator economy really works.

Mumbai is one of the most expensive real estate markets in the world.But the real question is this. Is it actually creating wealth or trapping capital?In this episode of the Indian Business Podcast, we sit down with Vishal Bhargava, Founder of BHK Voice and one of the most credible voices in Indian real estate.Unlike brokers or builders, Vishal is not incentivised to sell anything. His insights come from data, on ground research, and sharp analysis.A year ago, when he decoded Gurgaon’s real estate market on our podcast, his predictions turned out to be incredibly accurate as the market corrected soon after.And now, he turns his attention to Mumbai.In this episode, we break down• Why Mumbai homes are so expensive• The biggest problems in Mumbai’s real estate market• Why luxury housing may be more hype than reality• A clear framework to identify the next multibagger locations• Investment opportunities from 2 crore to 10 crore plusWhether you are planning to buy your first home, upgrade your lifestyle, or simply want to understand where the market is headed, this episode will completely change how you look at Mumbai real estate.Watch till the end.

Most people think insurance is boring.But what if this “boring” business is actually one of the biggest wealth machines in the world?In the 1970s, Warren Buffett made a decision that changed everything.Instead of investing in factories or oil companies, he invested in a struggling insurance company.That single move went on to build an empire sitting on $100+ billion in cash, powered by one simple idea, the insurance playbook.And today in India, Varun Dua, founder of Acko, is applying a similar playbook to disrupt a broken industry.In this episode, he breaks down how insurance really works, beyond policies and premiums, and reveals why it can be one of the most powerful businesses if done right.We spoke about:• How ₹1 insurance turned into a ₹800 crore business• The real math behind insurance and how companies make money• How Acko reduced costs by going direct to consumer• The role of data, underwriting, and behavioral insights in pricing riskIf you are an entrepreneur, operator, or someone who wants to understand how money really works behind the scenes, this episode will completely change how you look at insurance.

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Ansh Mehra is the Founder at the Cutting Edge Group, and has trained global enterprises in UAE & India on AI and Automations. He’s also represented India at the Global Prompt Engineering Championship 2025. Ansh is also the official instructor for OpenAI Academy as well, where he teaches the basics of Prompt Engineering in Hindi & English. He’s competed at MIT, Harvard and Microsoft Imagine Cup as a student and also judged Stanford TreeHacks.His organisation, The Cutting Edge School has trained teams for The Economic Times, The Times of India, Dubai Future Foundation, Dubai Holdings, Lenskart, Reliance Digital, HP, Intel and many other global brands. They were also awarded the Best AI Educator of the Year by Economic Times Edge as well. His cohorts have been attended by professionals across 55 countries. His online courses have students from age 8 to 89!His profiles have a following of more than 800K+ audience of AI Learners and Developers across social media. Check him out 👉 https://instagram.com/anshmehra.inAbout The Cutting Edge School:The Cutting Edge School is one of India's most trusted brands for Enterprise Trainings on AI & Automations. CES has trained teams for The Economic Times, The Times of India, Dubai Future Foundation, Dubai Holdings, Lenskart, Reliance Digital, HP, Intel and many other global brands. They were also awarded the Best AI Educator of the Year by Economic Times Edge as well.

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Agri land in India is one of the most misunderstood yet powerful wealth creators.In this episode, Mayank Agarwal, a land aggregator, Real estate consultant and founder of Edstate Learning, explains why land is the raw material of real estate and how the right investment can generate 5X, 10X, even 50X returns.But heres the catch...he explains, most people lose money not because of luck, but because they don’t know how to evaluate land.This conversation covers:• How to read regional plans and zoning maps• What 7/12 records and mutation entries mean• How to identify the right land without even visiting it• 3 hotspots in Maharashtra that can deliver multifold returnsIf you have ever considered investing in real estate or want to understand how the ultra-rich multiply their wealth through land, this episode will fundamentally change how you approach property investment. Watch the episode now!

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In this episode, Ankit Agarwal, a Harvard Graduate and Co-founder of Mesa School of Business, breaks down the harsh realities of today’s job market, what actually works, what doesn’t, and why most career advice is outdated.Mesa School of Business is a truly new-age MBA school built for the realities of today’s fast-moving business world. If you want to do an MBA that actually turns you into an entrepreneur, Mesa School of Business is built exactly for that.This isn’t an MBA focused on memorising frameworks or chasing conventional placements. Mesa trains you to think like a founder. Identify real problems, validate ideas, make sharp decisions, and execute fast. The learning is hands-on, industry-led, and rooted in first-principles thinking, so students graduate not just with a degree, but with the mindset and skill set to build businesses from scratch.So if you want to become an entrepreneur apply to Mesa School of Business.In this episode, We talk about jobs vs startups, salary ceilings, skill leverage, and the real trade-offs people avoid discussing.Most importantly, Ankit shares a clear, practical playbook on how someone can realistically work towards a ₹1 Crore per year before the age of 30, without hype or false promises.If you’re in your 20s and confused about careers, this episode is for you.